5 examples of how car brands are creatively shaping the transition to e-mobility

In its EQS campaign, Mercedes-Benz is focusing on unfamiliar perspectives

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The automotive industry is electrifying. Practically all car brands are faced with the question of how they can communicate this profound and long-term change as credibly, sustainably and, preferably, creatively as possible. HORIZONT Online shows five good examples of how large manufacturers implement the topics of e-mobility, sustainability and transformation smartly and in a contemporary way in campaigns.

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