Email is undoubtedly one of the communication channels preferred by marketers at this time, along with social networks, as it helps to maintain the link with customers. Today, we are rediscovering all facets of email marketing, which is not limited to promoting products and increasing conversion rates. It is also a channel of interaction that builds loyalty. How can you use email marketing to make the relationship with the customer stronger and that this closer link serves to improve sales?
How can you use email marketing to make the relationship with the customer stronger and that this closer link serves to improve sales? Find out through these 5 key reasons. Click to enter
Since split, give us 5 reasons why email should be an important part of your support, activation and loyalty strategies. Because the Email marketing will help you move towards your goal, always supported by your strategy.
# 1 – Email as a secure relationship between a brand and its customers
Before implementing your email marketing strategy, it is necessary to guarantee the security of your campaigns. In these times, it is more important than ever to avoid phishing and spam, respecting the rules and good practices of deliverability, to protect you and your users.
# 2 – Email as a link with your customers
Because your customers and consumers are still there and waiting to hear from you to know that you are okay, and that you keep taking them into account. Communicate with them through friendly and careful emails.
# 3 – Email as a loyalty builder
Just because you don’t have as many transactions as before doesn’t mean you don’t have loyal customers! Loyalty (also called neo-loyalty) today has many more facets and is not limited to loyalty measured by transactions. Bet on the relational fidelity (web and social, among others) because today’s openers and clicks will probably be your buyers of tomorrow.
# 4 – Email as a conversion channel
Now is the time to focus on campaign management: rethinking automated emails, combining sending newsletters with good segmentation, applying personalization, everything to make the ROI the best possible!
# 5 – Email as an online traffic generator
Email is the number 1 channel for generating online traffic. Customize your campaigns according to the tastes and previous purchases of your consumers, to encourage customers to visit your ecommerce. It is interesting to reward those who visit your website, even if they do not buy, or ask those who have not clicked on the email, because the personalized content that you have sent them has not been of interest to them. The more you know about your customers, the more effective your campaigns will be!
Email can respond to all your needs and demands from the moment it is integrated into a clear customer marketing strategy. And it can make a difference strongly reinforcing the bond between you and your customers!
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