News –
17 mei 2022 – 07:58
Online football community 433 has acquired an AI company to turn its social platform into a data-driven football club.
The acquisition of MATCH is a strategic step forward in the nearly ten-year anniversary of the internationally popular 433. It is mainly known among young people and football fans for its remarkable football clips, but also images that top players and clubs share with the platform itself.
How much money with the take overwhich already took place in November 2021, director Juul Manders keeps to himself.
433 itself has 49 million followers on Instagram and ten million on TikTok. The media company has a monthly unique reach of 300 million football fans.
In the next phase of life of 433, it wants to settle into the lives of football fans even more. Instead of providing entertainment, it actually wants to activate its audience in a sporting manner.
GAME’s technologie let players view and analyze themselves and friends over the phone to improve game technique. In addition to image recognition, it also offers trackers that capture movement and speed. The underlying software combines this data for personal analytics.
At the end of this month, 433 will take the first visible step on its new path and will launch its own app in the UK. It offers sports news, live statistics, AI and entertaining games, short videos and podcasts. The app becomes a means to attract visitor traffic to a channel that Manders himself has under control.
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