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41. The Big Change in attribution in Facebook Ads

Facebook Ads and changing their attribution.

Facebook Ads and the change in event measurement.

Facebook Ads and the change in the way of campaigning.

Yes. Facebook Ads and changes.

Apple’s new transparency regulations are causing Facebook to implement a series of new measures in its advertising platform in order to alleviate this new situation.

And advertisers must adapt.

Fast.

For this reason, in today’s episode we will talk about what happened on January 19 with your campaigns.

Why did you stop seeing consolidated data? What are the consequences, and what can we expect from the change in the attribution interval from now on?

And, above all, how should you adapt depending on the type of business you have?

Although it is true that we were among the first in the industry to give a quick response to this situation, and we told you how to see consolidated data in your ad manager in our Blog article, we wanted to expand the information with this new episode.

I hope you find it useful!

Remember that if you liked the podcast and it has been useful for you, you can leave a 5-star review on iTunes, comments on iVoox or follow the podcast on Spotify.

Finally, if you want to go deeper and learn how to get results with Facebook and Instagram Ads, you can take a look at our Free Trial of the Course here.

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