Saturday, 9 April 2022 – 22:01 WIB
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VIVA – This year there is a new brand from China that is enlivening the national automotive market, namely Chery. They were here more than a decade ago, and are now back with new strategies and strengths.
Exhibition Indonesia International Motor Show or IIMS 2022became an event for Chery Motor Indonesia to introduce brand and display the line car mainstay. There are at least four things that can make them achieve great success in Indonesia, here is the list:
1. New products and networks
Booth Chery themed New Chery, New Products, New Experience showcased several SUV series products and renewable energy vehicles. Starting from the Tiggo 8 Pro and Tiggo 7 Pro, Skytour, Omoda 5 to the EQ1 electric car.
Chery Skytour di IIMS 2022
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Chery adopts various ways to meet consumers, such as in the form of showroomexhibitions and brand boutique. They are also targeting construction of more than 100 showroom throughout Indonesia within two years.
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Chery Tiggo Launches in Jakarta, January 2022.
Photo :
- VIVA.co.id / Septian Farhan Nurhuda
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In addition, Chery will also establish spare parts centers in Java, Sumatra, Kalimantan, and Sulawesi so that the supply of spare parts and after-sales service can be met more quickly and provide convenience for consumers.
Currently, they also have a digital application, namely the Chery Application, which was developed specifically to meet the needs of buying cars online, especially in the post-pandemic era.
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