WE Online, Jakarta –
In this digital era, almost all activities are carried out digitally, including buying and selling activities and after-sales services.
To keep up with this change, there are two strategies that businesses can use, namely Conversational Commerce and Social Commerce.
Both terms refer to the interactions and transactions between businesses and customers. The difference is, Conversational Commerce occurs in messaging apps while Social Commerce occurs on social media.
While the similarities, both require sufficient technological support to create a good customer journey flow.
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