The training platform “Pymes en Línea” seeks that small and medium-sized companies in Puerto Varas, Puerto Montt and its surroundings, access at no cost to 12 virtual workshops that allow them to boost their business through electronic commerce, and thus increase their sales using available digital technologies.
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With the aim of providing entrepreneurs in our country with the necessary knowledge and tools to start digitizing their business in an agile and effective way, the Chilean training platform “Pymes en Línea” launched 3,000 free quotas for small and medium-sized companies in the Los Lagos Region can develop the necessary skills to boost their business through the web, and thus can join the era of digital commerce.
According to “Pymes en Línea”, whose initiative is promoted by CORFO and Chiletec, between April 18 and June 15, 12 virtual synchronous workshops will be held that will allow SMEs and entrepreneurs in the region to have the unique opportunity to learn and develop skills for free in areas as diverse as e-commerce; social media; digital marketing and business promotion; digital means of payment; import, logistics of orders and dispatches, and customer service and post-sale services.
“We are making available to entrepreneurs a series of online training workshops that allow them to efficiently use available digital technologies to increase their sales through the Internet, lower their operational costs and improve their relationship with customers and suppliers. To date, we have achieved that more than 63 thousand SMEs from all over Chile have managed to migrate to electronic commerce”, assured Cristián Guíñez, Project Manager “SMEs Online” of Chiletec.
Each of the 12 workshops that “SMEs Online” will teach will have a duration of 16 chronological hours and as detailed from the educational platform, there will be daytime and evening hours that will allow the beneficiaries to adjust to their availability to access these contents. Monday to Friday. “This is a tremendous opportunity for all those who are starting some type of entrepreneurship. It is not necessary to have previous knowledge, but a desire to learn is required. Registration is free and it is open to the public”, added Rocío Bastías, support and operations executive for SMEs Online.
During the next three months, entrepreneurs will be able to access the following training courses: “Learn to import from anywhere in the world”, “Design your business model”, “Improve your web positioning with SEO”, “Create advertising in RRSS for attract clients”, “Basic accounting for entrepreneurs”, “Power and project your brand with Canva”, “Plan your finances and know the profitability of your business”, “Boost the visibility and engagement of your business with Copywriting”, “Sell in digital platforms through electronic commerce”, “Neuromarketing for entrepreneurs”, Training in storytelling and elevator pitch” and “Agile neuroleadership for the management of small teams”.
For the development of these training workshops, “SMEs Online” assured that they will be developed in conjunction with institutions specialized in innovation and technology, including Neuroeduca, Adalid Chile and Desafío Latam. To directly access the more than 3 thousand available quotas, entrepreneurs and SMEs only have to enter the page www.pymesenlinea.cl or do it directly to the following link https://pymesenlinea-capacita.corfo.cl/talleres/
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