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30 years of HORIZONT: Analysis of Marketing: About the dynamics of the marketing zeitgeist

For 30 years the evolution of marketing was determined by ups and downs, common hurdles and solidarity as well as positive and negative goose bumps. About the effect of nostalgia, a future of memory and the peculiarities of an industry that have (not) changed to this day.

For 30 years the evolution of marketing was determined by ups and downs, common hurdles and solidarity as well as positive ones like n –

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