On August 4, 2023, Marisfrolg released the 30th anniversary advertising campaign under the name “Time”.Inviting 30 contemporary women to create together, with “time” as the clue, through independent individuals, tinystory，subtly presentsa period of timeofnarrative，It constitutes and tells the 30-year growth course of a fashion brand.As one of the representatives of China’s high-end women’s clothing brands, Marisfrolg has always been concerned about the changes of women in the era, seeking strength from women’s own beauty, and hoping to participate in every part of contemporary women’s lives. Marisfrolg’s 30th anniversary advertising campaign “30/30” is a reflection on time itself and an exploration of the power of beauty that transcends time presented by individual women.
ART INTO LIFE Let art reach life Marisfrolg 30th Anniversary Advertising Campaign 【30/30】
Does time really exist? Modern physicist Albert Einstein believes that “time is relative”, and the passage of time is related to the “observer”; the existence of time requires objective material expression to give it the most intuitive display. Explore Marisfrolg’s “view of time”, “30” is about time, about age, about growth. It can be a 30-year love, a 30-year-old choice; it can also be a piece of music, or a gift, a memory…
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Marisfrolg’s 30th anniversary advertising campaign takes “30/30” as the topic, records 30 different “30” stories through the lens, and records the uniqueness of every contemporary female individual, from the understanding of cultural fashion to the recognition of self-worth Knowing, visualizing the concept of “30” also allows women’s time to be “seen” again. At the same time, through these vivid micro-perspectives, it reflects the inner commonality of contemporary women and a thirty-year brand story.
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American writer Mark Twain once said: “The golden age is before us, not behind us.”Time for women isThe carrier of self-perception, emotion and memory. When we explore the entanglement between “women and time” through it, the real “inner power” of contemporary women can fully inspire them to transcend the limitations of time, transcend time, and freely Choose your own time, space and age.This is also what the Marisfrolg brand hopes to convey through “time” on the 30th anniversary: the past is the prologue.gocreate、to experience life“EveryoneindivualNow”, to define time, to transcend time。
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From【1/30】to【30/30】
Behind-the-scenes stories of blockbuster heroines
The “behind the scenes” of Marisfrolg’s 30th anniversary advertising campaign is also the real life and growth stories behind 30 contemporary women.From “1/30” to “30/30”, Marisfrolg brought them together in a warm and intelligent way, exploring the spiritual abode of contemporary women and the reality of Marisfrolg’s “new energy women” behind different faces, identities and experiences strength.
Swimming glasses by Elisabetta Dessy
For this blockbuster, Marisfrolg invited swimmer and Olympian Elisabetta Dessy, who has won the Italian swimming champion twice.Through her years of persistence in swimming, Marisfrolg tells a story about“30 is love”s story. At the same time, Marisfrolg invited drama actress Wei Ling, who is also a model. Faced with many choices and multiple identities in life, women do not necessarily have to choose one or the other.Behind Weiling’s “two-way choice” about multiple identities at the age of 30 is what Marisfrolg said“About choice, but not limited to choice”s story.
Scripts of dramas in which Wei Ling participated
30, is a song, also about memory.Marisfrolg invited Yuan Pan, a lifestyle blogger, and Westmasy, a clothing brand manager and a Vintage lover. In Yuan Pan, who is in her 20s, and an old song she collected 30 years ago, behind a mother’s necklace collected by Westmasy (it came from 30 years ago, the first surprise prepared by father after her mother received marriage ), Marisfrolg shows the “beautiful things” with energy beyond time and the “warmth and happiness” that can be passed on through two tiny objects in daily life and the real stories behind them.
An old song from 30 years ago collected by Yuan Pan
A mother’s necklace from the Westmasy collection
At the same time, Marisfrolg’s 30th anniversary advertising campaign specially invited brand VIPs to participate in the shooting. VIP George is a teacher. When she was 30 years old, she received a Marisfrolg dress from her mother who was also a brand VIP. The founder of the company, Xiaochun, is a customer who has been with the Marisfrolg brand for nearly 30 years. She recalled her encounter with Marisfrolg as a bag hanging in the window. This is also the real story about time between Marisfrolg and customers:30, is a gift and companionship.
Koharu’s Marisfrolg bag
George’s Marisfrolg Dress
each with “The objects related to 30″ seem simple, but the love, choice, listening, precipitation, inheritance or companionship they symbolize behind them… are the extraordinary real life experiences of 30 contemporary women, and also the true epitome of Marisfrolg’s 30-year brand history .From 1/30 to 30/30, Marisfrolg welcomed the new beginning by paying tribute to the past,through eachcontemporarywomen’s growth stories,give us insightThe great significance of time.
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reviewmarisfrolg 30 years of brand development, whether it is contemporary art or contemporary women’s lifestyle, has always been the strength and source of its original intention while constantly iterating new life.marisfrolghope a fashionof“mission”not as a vehicle for women to conform to external standards, but as a trusted partner when they desire to express themselves；In the complicated daily life, it gives them a sense of lightness and ease.30 women, 30 stories, 30 years… In the long river of time, contemporary women define themselves and time step by step. Marisfrolg, who continues to pay attention to women in different eras, launched a narrative advertising campaign around “30” on the occasion of the 30th anniversary. It is a warm and moving narration written by a fashion brand for all fearless women, and it is also a true and moving time for a long-lasting brand. echo.
