Merdeka.com – WhatsApp is still the most popular messaging application globally. various features that are not only chat and group chat, but also stories, the ability to send pictures, videos, sounds, and documents, to video calls, make applications made by Facebook it is becoming more and more popular.
Not only as a messaging application to connect with family, friends, and colleagues, WhatsApp is also a place for various business scales to grow, from MSMEs to large companies.
Let’s get to know three WhatsApp products, each of which has different users and functions. The following information is quoted from the official WhatsApp statement quoted by Tekno Liputan6.com.
1. WhatsApp
Everyone must have known the WhatsApp application. The chat application that can be downloaded for free on the application store is designed to exchange messages between individuals securely.
The reason is, when a user sends a WhatsApp message to another user, all calls, texts, photos, voice messages, to location are all protected by end-to-end encryption.
WhatsApp claims, with this technology, messages sent between users are automatically “scrambled” and can only be “cracked” by the cellphone belonging to the intended recipient of the message.
WhatsApp ensures that no party outside char can read messages sent, including WhatsApp and Facebook.
2. WhatsApp Business
The increasing number of users contacting businesses or businesses via WhatsApp has led the company to present the WhatsApp Business product.
WhatsApp Business is a free application aimed at SMEs (small businesses). This application is equipped with various features that make messaging business with customers easier.
When users send messages to their WhatsApp Business account, they can immediately get greetings sent automatically. Message senders can also see their business profile and product catalog on the top right of the chat.
When they see a product they like, consumers can also place the product in a cart and send it as a direct message in the chat.
WhatsApp ensures that user conversations with WhatsApp Business accounts will remain end-to-end encrypted and cannot be snooped on by anyone except message senders and business owners.
Many small businesses also advertise on Facebook and Instagram by displaying a clickable button to connect directly to WhatsApp.
Like Facebook ads in general, when a user chooses to click on these advertisements, this choice can affect the personalization of the ad seen. However, WhatsApp and Facebook claim to still be unable to view the content of all encrypted messages.
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3. WhatsApp Business API
WhatsApp Business API is a WhatsApp product designed for large-scale businesses with a customer service team. Unlike WhatsApp and WhatsApp Business, WhatsApp Business API is a paid product.
An example is the official WhatsApp account owned by the cellular operator Indosat Ooredoo.
This product is a paid programming interface used by businesses to manage customer service on a large scale via WhatsApp.
There are also businesses that use the WhatsApp Business API which is a business that needs to accommodate the thousands of messages they send and receive every day. In this case, the business can make the delivery or the response itself, or it could be through the services of a third party.
Through this service, WhatsApp Business API users will also have the option to use the Facebook Hosting Service.
WhatsApp will notify you when the user starts communicating with an account that uses a third party hosting API. Users can choose to continue the interaction or not.
If the user chooses to continue interacting, even if the user does not see the end-to-end encryption label, the user’s message will remain encrypted automatically when sent to the recipient. WhatsApp claims that it and Facebook cannot read or use it to advertise.
The only difference is that user messages may be stored and managed via third party servers. In theory, this is similar to when a user keeps a backup of his conversations using a cloud service which is no longer considered end-to-end encrypted.
Source: Liputan6.com
Reporter: Agustin Setyo Wardani [idc]
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