3 Reasons BlackBerry Falls Amid Smartphone Industry Competition

Another reason that makes BlackBerry fall into a steep ravine is because the company does not pay much attention to various other products. BlackBerry is overconfident, not even seeing the iPhone as its direct competitor.

BlackBerry’s desire to serve many people in the context of a mobile phone that supports work/business is evident in the design of its devices.

In this case, BlackBerry brings the experience of responding to emails or sending emails quickly, answering calls, to browsing the web, but does not bring other innovations.

On the other hand, other vendors view consumers who use mobile phones for entertainment or daily needs as potential targets. Therefore, BlackBerry’s competitor’s devices offer convenience and flexibility.

Because of this convenience and flexibility, business consumers (which are BlackBerry’s target segment) also like it.

Over time, consumer-oriented phones became popular, including among businesses. Smartphone BlackBerry’s competitors began to be able to do everything that BlackBerry could do. Gradually, BlackBerry was considered out of date.

– .