1. Beautiful Sisters exchange with complicity
The story : Violette Soriano and Flavie Soldan, sisters-in-law in life, started in the luxury industry before embarking on the creation of a short range which aims as much for performance as for naturalness. Their credo? Focus on direct sales, without intermediaries or additional distribution and marketing costs. Trained by the brand, a passionate advisor offers one-on-one meetings or master classes to present each product and the associated rituals.
The promise : the condition of the skin depends half on the cosmetics that we apply. For the rest ? Belles Sœurs intends to educate on double cleansing and self-massage gestures with suitable accessories (gua sha, exfoliating glove) and deliver the keys to a healthy and balanced lifestyle.
© Sisters-in-law
The flagship treatment: a generous, melting texture that showers the skin with hydrating hyaluronic acid and nourishing shea butter, while lightly exfoliating the skin’s texture. Velvet Cream, €45 for 50 ml. On belles-soeurs.com.
2. Less Is More say no to waste
The story : the duo formed by Julie Garrigues and Freddy Schmid cut their teeth in large cosmetics companies before launching themselves. His conviction: the urgency of offering sustainable alternative consumption routes, with a reduced impact on the environment. More than a brand, Less Is More (literally “less is more”) sees itself as a movement for the future and is committed to donating 20% of its profits to environmental NGOs.
The promise : everything is designed to remove the superfluous in formulas and packaging as well as in the product manufacturing and distribution cycle. Shampoo, hand wash and shower gel… the range consists of basics in the form of powders of 99% natural origin, to which you simply add water, in an eco-designed and refillable bottle.
© Less is More
The flagship treatment: offering a scent of osmanthus and jasmine, its gel texture develops a generous foam. Shower Gel Kit, €20.50 for 2 sachets + 1 bottle of 250 ml. On fr.lessismore.co.
3. Why? find balance
The story : Caroline de Blignières and Anna Oualid wanted to lift the veil on the hormonal disturbances that mark the lives of women by playing a fundamental role on their organism and their morale. One from the beauty industry and the other solidly trained in marketing, these activists offer a conscious and caring vision of beauty, within a certified organic brand which donates 1% of its turnover at Artac, an association which studies the links between cancers and pollution.
The promise : meaning “the good friend” in Provençal, MiYé is committed to a new ecology of the female body through a range of “in & out” treatments composed of serums and elixirs, mists and infusions, including natural active ingredients and organic products come from green technology.
© MiYé
The flagship treatment: a food supplement where adaptogenic plants and vitamins limit emotional and physical disorders linked to hormones. [MY] Feminine Balance, €42 for 180 tablets. On miye.care.
2023-11-12 19:03:23
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