Chinese Movie Audience Satisfaction Survey･2024 Spring Festival Movie Survey results show that the Spring Festival Movie Audience Satisfaction Score is 85.9 points, ranking second among the nine Spring Festival Movie Movies surveyed since 2015, and ranking fourth among all movie schedules in historical surveys. Four of the eight films surveyed during the schedule exceeded 85 points (“Flying Life 2” scored 86.2 points, “Article 20” scored 86.1 points, “Hot and Furious” scored 85.9 points, and “Bear Infested: Reverse Time and Space” scored 85.5 points). The quantity is the same as that of the same period in 2023, both of which are the highest during the Spring Festival period. The diversified schedule of movies has frequently been released, and high-quality creations have won high satisfaction ratings from audiences, once again setting off a nationwide movie-watching craze during the Spring Festival.
Family-friendly background + warm reality to create recognized
The comprehensive level of film creation in the 2024 Spring Festival period has reached a new level. On the one hand, many films are based on family comedy elements, which are highly suitable for the movie-watching atmosphere during the period. On the other hand, they realize the care and thinking about the destiny and growth of society and individuals, planting Root reality warms the audience. At the same time, these high-quality contents highlight the professional, pure and sincere creative style, which has been highly recognized by the audience.
A total of 8 films were surveyed during the 2024 Spring Festival. Compared with the same period in previous years, although there is a lack of films with a satisfaction score higher than 87 this year, the number of films with high satisfaction scores remains ahead. A total of 6 films in the schedule had a satisfaction score of over 82 points, which is higher than the previous average of 4 films during the Spring Festival. A total of 4 films had a satisfaction score of over 85 points. This number is the same as the same period in 2023, and both are the highest values for the Spring Festival films in the past years. At the same time, unlike the previous Spring Festival films, which had a large satisfaction score difference, the maximum satisfaction score difference of the 4 “top movies” in the 2024 Spring Festival film that exceeded 85 points was only 0.7 points, which was the lowest for the same period in history (the score difference over the years was 1.9 points – 6.0 points), the competition for high-quality works has formed a broader and stable matrix of high-quality content, and the schedule is very busy.
Specific to the single film, “Flying Life 2” directed by Han Han shows pure comedy and a passionate spirit that directly touches people’s hearts. The satisfaction rating of 86.2 ranked first in the schedule, ranking 6th among 64 Spring Festival films in a historical survey; at the same time, the film’s satisfaction rating was 86.2. Significantly higher than director Han Han’s Spring Festival films in previous years, it has become a representative work that broke the curse of declining reputation for movie sequels.
Director Zhang Yimou’s “Article 20” revolves around a realistic story, using small characters as an interface to show the justice and humanity behind the law, and organically combines homely humor with heavy reality. The film’s satisfaction rating of 86.1 ranked second in the schedule, ranking 64 in the historical survey The first Spring Festival film ranked 7th.
“Hot” is the second work directed by and starring Jia Ling. Whether it is Jia Ling’s own inspirational transformation or the more restrained and mature expression techniques she shows in her creation, it brings huge surprises to the audience. The work with positive energy, sincerity and bravery received high audience satisfaction ratings, ranking third in the schedule with a score of 85.9, and ranking ninth among the 64 Spring Festival films in a historical survey.
After ten years of hard work and transformation, the Bears series has now become a “white horse” movie in the Spring Festival. “Bear Bears: Reversing Time and Space” continues to break through and innovate in story setting and picture style, further getting rid of the pure juvenile label, and opening up to the whole world. The age group audience has expanded, and the film’s satisfaction score of 85.5 continues to set a new series record.
“Let’s Shake the Sun Together”, the final chapter of director Han Yan’s “Life Trilogy”, uses relaxed and warm writing to blend the solemn themes of illness and life and death, inspiring the positive power of life. It received a high satisfaction rating from the audience, with a score of 83.9 points, ranking in the middle level of satisfaction among the “Trilogy”, slightly higher than “Get Out!” Tumor King” 0.3 points. “Mr. Red Carpet” directed by Ning Hao uses the absurd comedy style of “minimalist narrative” to focus on various realities, and received an audience satisfaction rating of 82.0 points.
In addition, there are two animated films “Bajie: The Lower World of the Canopy” and “Huang Pi: The God of Wealth Cat” will be released during the Spring Festival in 2024. However, they are still competing with “Bear Infested” which has a wide and fixed audience in the same period. Needing more competitive stories and production standards, the satisfaction level of both films failed to enter the “satisfactory” range (≥80 points).
General audiences love “Flying Life 2” the most, while professional audiences love “Article 20” the most
Judging from the evaluations of ordinary viewers and professional viewers, only one of the eight films has the same ranking, and the rest of the films have different satisfaction rankings.
First of all, “Flying Life 2”, “Article 20” and “Hot and Spicy”, which ranked among the top three single-film satisfaction ratings, were highly recognized by ordinary and professional audiences. Ordinary audiences were more interested in “Flying Life”, which has a more prominent comedy style. “Life 2” has the highest evaluation, and “Article 20”, which has a relatively heavy theme and concept, is most favored by professional audiences. Among them, “Article 20” has a professional audience satisfaction score of 86.3 points, ranking eighth among 469 films in a historical survey. It is also the second film since 2023 that has a professional audience satisfaction score higher than that of ordinary audiences (the other one is For the 2023 summer version of “Chang’an 30,000 Miles”, professional audiences are 0.7 points higher than ordinary audiences).
Among the three films that ranked in the middle of the single-film satisfaction ranking, ordinary audiences rated the family-friendly cartoon “Bear Bears: Reversing Time and Space” slightly higher, while professional audiences rated “Let’s Shake the Sun Together” which focused on life issues better; “Mr. Red Carpet” both ranked sixth.
From the perspective of segmented evaluation, there are many high-quality films on schedule, and each audience has their own “love”. In the general audience evaluation system, “Flying Life 2” ranks first in terms of story love, visual effects, exciting dialogues and not being boring. “Hot and Spicy” ranks first in terms of performance, freshness and communication methods of the main actors. The positive energy of “Article 20”, the musical effect of “Bear Infestation: Reverse Time and Space”, and the profoundness of thoughts ranked first.
In the evaluation system of professional audiences, “Article 20” ranked first among the 7 indicators of genre creation, creative novelty, plot reasonableness, main actors’ performances, not boring, breadth of thoughts and emotions, and communication methods. “Hot and Spicy” ranked first for its emotional appeal, wonderful dialogue and healthy and positive values, while “Speed Life 2” received the highest ratings for its visual effects and music effects. In addition, the performance of the main actors of “Let’s Shake the Sun Together”, the depth and breadth of thoughts and emotions, healthy and positive values and communication methods also ranked among the top three in the schedule.
Excellent films will be released frequently during the 2024 Spring Festival, creating a lively holiday viewing and discussion atmosphere
The high-quality film content matrix of the 2024 Spring Festival schedule effectively stimulated the atmosphere of movie viewing and discussion. A total of 90.3% of ordinary viewers during the period believed that the movie viewing options during the period were “very good” or “relatively good”. This proportion was higher than the same period last year. 2.9 percentage points; the proportion of professional visitors was 88.3%, slightly lower than the same period last year.
At the same time, among the three major indexes of schedule satisfaction, the degree of communication is 87.6 points, the highest among the three indexes, ranking second among the Spring Festival schedules in historical surveys; the schedule’s ornamental score is 85.5 points, and the ideological score is 85.4 points, both ranking in the historical survey Spring Festival The fourth position of the file. “Flying Life 2”, “Hot and Spicy” and “Article 20” rank among the top three in terms of communication during the release period. Among them, “Hot and Spicy” is the film with the highest distribution score for ordinary audiences, with a score of 86.7, and “Article 20” The film received the highest score for its communication method to professional audiences, reaching a perfect score of 100.
Supported by high satisfaction, the 2024 Spring Festival movie viewing and discussions continued to climax. The number of movie viewers exceeded 100 million for six consecutive years. On February 14, it achieved a sharp reversal to nearly 1.2 billion. At the same time, high-satisfaction films in the schedule also experienced multiple reversals. The box office trend during the period is stable and the overall performance shows strong stamina. As the high-quality reputation of high-satisfaction films continues to develop, the long-term box office still has large room for growth.
The Chinese Movie Audience Satisfaction Survey is conducted by the China Film Art Research Center and Yien. It is a comprehensive film evaluation system that is independent of box office, ticket sales and social networking sites.
The satisfaction survey uses methods such as on-site sampling surveys in theaters, online surveys of front-line practitioners and experts, and big data capture and analysis to conduct a comprehensive evaluation of domestic films based on three major indices of viewing, ideological and dissemination, and introduces freshness indicators to evaluate films. Innovative. The survey samples are divided into two groups: general audiences and professional audiences, covering first, second, third and fourth tier cities across the country.
As of the 2024 Spring Festival, the Chinese Movie Audience Satisfaction Survey has completed 53 period surveys.
(Source: China Net)
