Analysts believe that 2024 will be one of the worst years for Apple.
Financial experts don’t expect wow products or notable achievements from Apple. About it reports the authoritative publishing house Reuters, citing specialists from the investment company Barclays, who wrote an analytical note on the future of Apple.
The authors of the letter claim that the iPhone 16 will be almost no different from the current iPhone 15 line. They say there will be so few functional differences that a very small number of people will buy Apple smartphones that will be released in September 2024.
We remain negative on iPhone 15 volume and range and don’t see any features or upgrades that could make the iPhone 16 more attractive.
Barclays
Poor sales are also expected after the release of new Macs and iPads. Most likely, laptops, computers and tablets in 2024 will simply have updated processors, which will not be a good reason to buy a new device.
Barclays believes that in the period from 2024 to 2025, the growth of Apple services (iCloud, Apple Music, Arcade, etc.) will slow down to 8-10% instead of the previously expected 20%. Apple shares are also predicted to fail – analysts say that the price of the security will fall from $161 to $160.
Nikita Laktyushin
2024-01-03 13:53:18
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