In 2024, Sergei Popov expects, rather, stable sales with a spread of plus or minus 10% from the current level and provided that there are no macroeconomic shocks.
— Personally, I don’t expect strong growth, there are different forecasts, the most optimistic one I’ve seen is 1.65 million cars sold by the end of 2024. But I don’t really believe in it, although I was wrong many times in previous years when they predicted sharp growth, but I did not agree,” he adds.
General Director of the Saturn auto holding in Chelyabinsk, Irina Meshcheryakova, notes that Lada buyers reacted quite painfully to repeated price increases in the second half of 2023.
“Customers react painfully to any increase in prices, even for eggs, even for cars, and, of course, the income of the population now does not correspond to the rate of price growth,” she says. — AVTOVAZ seriously raised prices, probably there were economic justifications for this, they restarted the production of Lada Vesta, they are great. But the people, of course, are dissatisfied, and AVTOVAZ responded to the fact that shipments no longer correspond to demand. They probably hoped that pent-up demand would work, but after the price increase we already had unusual stocks (warehouse stocks – editor’s note), and AVTOVAZ introduced discounts and promotions. For Lada Vesta, savings of up to 200 thousand are offered, winter tires as a gift. And the market responded: in the last weeks of last year, traffic increased significantly, sales increased, but I don’t know what will happen next.
2024-01-05 02:03:33
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