With the new year upon us, many readers are probably feeling a renewed sense of “I want to learn something new this year!” NIKKEI ReSkilling’s 2024 New Year’s project is a roundtable discussion between four competing video learning service companies titled “Learning Trend Prediction.” Managers from companies that are usually rivals gather together to look back on trends over the past 23 years and explore learning themes that are likely to attract attention this year and hints on how to learn. In the first part, we asked about the trends and background of the fields that were popular in each service in 2023.
＜Participant＞
Schoo: Maiko Takigawa
GLOBIS All-You-Can-Learn (GLOBIS): Aika Koshida
Udemy: Tomoki Iida
Nikkei Business School On Demand (NBS On Demand): Shunsuke Fukui
ChatGPT spurs “Taipa” Why PC skills are so popular
――First of all, what kind of courses were popular from each company’s services in 2013?
Takigawa (Suku): ChatGPT has dominated the market for individuals. Courses related to time-savings were also popular, with “5 Habits for Making Your Work Shorter” ranked first overall. Young people’s “Taipa (time performance)” orientation has spread to the business world, and there was a need to increase productivity per hour, and with the advent of generative AI such as ChatGPT, it is possible to save more time. I feel that my awareness has increased.
The company has compiled the attendance status of “Schoo” general users (free members, premium members) and “Schoo for Business” corporate users (excluding designated training, self-directed viewing only) until the end of November 2023.
For corporations, “Basic understanding of big data and corporate usage examples” ranked first. We speculate that this is also the result of the human resources departments of each company thinking that “to fully utilize generative AI, it is essential to know the basics of data analysis.”
In the field of communication techniques, which is popular every year at Teppan, courses such as “Listening logically” and “Speaking logically” were particularly popular in 2013. This may also be an expression of the need to “work more productively” by speaking and listening logically.
–Is this trend of people being more interested in saving time the same at other companies?
Iida (Udemy): That’s right. In Udemy’s business skills category (for corporations), courses related to Microsoft’s business software “Office” such as Excel and Outlook were popular. While we are told that “reskilling is now necessary,” businesspeople need free time to reskill while doing their current duties. I think there is a growing interest in how to make work more efficient.
–Even though it is said to be the first year of AI, it is Excel.
Iida: Excel is the most familiar tool for business people, so I think it’s the easiest to use as an entry point, whether it’s improving business processes or analyzing data to utilize AI. I think one of the reasons it’s so popular is that it’s easy to quickly output what you’ve learned.
Koshida (GLOBIS): In the case of GLOBIS, courses in the MBA area, such as critical thinking, are at the top of the list, partly because many of the participants are leaders and managers. This trend has not changed in recent years. However, if we look only at the newly established courses, they tend to be similar to Suku-san’s, including the TikTok-like series (video sharing app) that says “you can understand in 1 minute”, IT Passport, and how to use Office tools. The courses were popular. It is true that more and more people are becoming aware of Taipa.
Takigawa:Actually, this time, I created a viewing ranking by age group for the past five years, and it turns out that courses related to PC skills have been steadily rising to the top in all age groups for 23 years.
DX (digital transformation) has become a hot topic during the coronavirus pandemic, but there is a time lag before it can be seen on the ground. Around 2023, I think there were a lot of people who came to their senses and thought, “Wow, I was actually able to use basic digital tools properly in the first place.” I think it was a year in which basic tools were once again shined upon.
