Predicting trends in familiar items that match the current lifestyle. This time, we asked stylist Makoto Sasaki about the fashion trends of 2024.
*This is “GetNavi” This is a reedited article published in the February/March 2024 combined issue.
Stylist Makoto Sasaki
A stylist who works in magazines and on the web. In fashion magazines, she styles a wide range of styles from casual to business styles.
Denim setup with a relaxed silhouette that is easy to wear as a top and bottom alone.
Ships
relaxed denim jacket
18,920 yen Released in late January 2024
relaxed denim
13,970 yen Released in late January 2024
Its appeal is that it has just the right amount of fading and a relaxed silhouette that allows you to wear it without stress. The jacket is easy to match with any innerwear, and is a perfect match with beautiful knits. Pants can be worn not only casually, but also with slacks.
[Hit Analytics]Easy to use as a single item, but this season as a set
“It has a washed, faded feel and is soft to wear. It’s a standard item, so it’s easy to match it with items you already have. Of course, you can wear it alone, but this season, please try wearing it as a set.” (Sasaki) Mr. Miss)
Advanced technology: 2 Customer needs: 4 Market potential: 5 Uniqueness: 3 Cost performance: 4
The fringe on the hem and cuffs of the jacket adds a stylish accent.
Phil the Bill
fringe coach jacket
51,700 yen Released in February 2024
cargo shorts
33,000 yen Released in February 2024
A striped coach jacket and shorts made from the brand’s original Mexican parka material. Made of acrylic cotton, it is lightweight and easy to dry. The hem and sleeves of the coach jacket have fringes that add an accent to your style.
[Hit Analytics]Spring-like setup with relaxed materials
“The fabric used in Mexican parkas, which originated from the surf culture of the 1970s, has been arranged into a coach jacket and shorts set. The relaxed fabric and design will support a spring-like look.” (Mr. Sasaki)
Advanced technology: 3 Customer needs: 3 Market potential: 4 Uniqueness: 5 Cost performance: 3
Revival boom denim setup and coach jacket + shorts are in season
In recent collections, denim styles and American casual styles have been attracting attention. Various brands have started selling denim items in the Japanese market as well. Until a few years ago, there were whispers that people were moving away from denim, but booms come and go cyclically, and now denim is becoming popular again. Vintage items are also attracting attention, and washed and faded items can be said to be the trendiest trend.
While following the flow of relaxed silhouettes, we have a feeling that denim set-ups will become a trend, riding on the trend of top-and-bottom set-ups. The key to setting this up is to match your innerwear and accessories to complete your style and create a sophisticated look. Of course, you can also use the top and bottom separately, so one of its charms is that it expands the range of coordination.
As another pattern, check out the seasonal style of wearing a coach jacket and shorts in spring and summer. By matching this with your setup, you can create a casual yet fashionable look.
↑As for the recent revival boom, “flare pants” with wide hems are also fresh in our minds. It was an item that became popular in the 1970s and 1990s, but it has resurfaced since around 2022.
