The China Consumers Association released the results of the 2024 Consumer Rights Protection Year theme survey: the current consumer market is full of vitality
2024/03/14 09:44 China News Network
China News Service, March 14. According to the website of the China Consumers Association, on March 14, the China Consumers Association released a survey report on the theme of the 2024 “Stimulating Consumption Vitality” Consumer Rights Protection Year. This is also the China Consumers Association’s consecutive survey report since 2016. In the ninth year, we planned and implemented special surveys around the theme of the Year of Consumer Rights Protection and carried out publicity and interpretation work. The survey results show that most respondents believe that the consumption environment is getting better and better. Over 60% of consumers believe that the region’s consumer market will be full of vitality in 2023, and it is expected that consumption vitality will be more abundant in 2024.
In January this year, the China Consumers Association announced that the theme of the 2024 Consumer Rights Protection Year is “stimulating consumption vitality.” Focusing on the connotation of the year’s theme and the public’s consumption experience, the China Consumers Association organized and carried out this online questionnaire survey on consumer environment and consumer confidence on the occasion of the “March 15” International Consumer Rights Day in 2024, and finally recovered 38,297 valid samples. It has strong broadness and representativeness.
The survey found that nearly 80% of the respondents expressed confidence in the online and offline consumption environment. Most of the respondents recognized the intensity and effectiveness of consumer environment supervision and believed that the consumption environment is getting better and better. The development of online and offline consumer markets has its own characteristics and is different. The standardization of consumption patterns is recognized by consumers, the standardization evaluation of offline markets is higher than that of online markets, and the standardization of new consumption channels needs to be strengthened.
The survey shows that more than 70% of consumers believe that they can make rational decisions, and the trend of rational consumption is significant. In terms of corporate operating performance, “after-sales guarantee” has attracted the most attention for three consecutive years, and “large price differences across multiple platforms” have become a key factor affecting consumer willingness. Most consumers have received various forms of government consumer coupons or discount coupons and discount coupons issued by platforms and operators. More than 70% of consumers are satisfied with the experience of various consumer coupons. It is recommended that more types of consumer coupons be issued in the future. and coverage areas.
The survey results show that during the Spring Festival of the Year of the Dragon, in terms of major personal and family expenditures of consumers, the top three are “New Year/New Year red envelopes” (36.7%), “Purchasing gifts and specialties, etc.” (28.6%), ” Purchase alcoholic beverages” (25.8%). 20.6% of the respondents said that expenditure on education and training services for themselves or their children also accounts for a large proportion, becoming the most important expenditure among service consumption categories. In addition to purchasing gifts, specialties, drinks, etc., purchasing clothing, home appliances, furniture, etc. has also become an important matter to decorate the home and improve life.
Survey data shows that my country’s current consumption environment construction has achieved positive results. More than 70% of consumers believe that the consumption environment is getting better and better, and they recognize the efforts of relevant government departments to improve the consumption environment. At the same time, some weak links and new and old problems still plague consumers. Problems such as leakage of personal information, waste, online rumors and the disappearance of prepaid card operators need to be dealt with urgently. Inflated prices, false propaganda, incorrect goods, after-sales service, etc. Insecure services, harm to health, and counterfeiting cannot be ignored, and governance should be strengthened.
In recent years, public opinions related to people’s livelihood consumption have continued to arouse heated public discussions. The results of this survey show that low-priced tour groups have hidden compulsory shopping, video platform membership services are “discounted”, and shared power banks are “easy to borrow but hard to return”, which resonates.
The survey data also shows that more than 90% of consumers can identify consumption problems, their willingness and initiative to defend consumer rights continue to increase, and the vast majority of consumers no longer “suffer silently”. Judging from the feedback from respondents who have experienced rights protection, 47.4% of the respondents believe that “the merchant is willing to return or exchange the product”; 45.5% of the respondents believe that the operator should “compensate for losses (including additional compensation)”. Overall, more than 60% of the respondents were satisfied with the convenience and comprehensive services for rights protection.
According to the relevant responsible comrades of the China Consumers Association, consumers have actively praised the highlights of consumer rights protection in the past year. 38.3% of the respondents believed that “consumers are more courageous to defend their rights” is worthy of praise, 36.4% of the respondents praised “the service attitude of business operators has improved”, and about one-third of the respondents also praised Praise for the improved effectiveness of the Consumers Association in safeguarding rights and the more effective supervision of media and public opinion. Based on their daily consumption experience, consumers also put forward further suggestions and expectations from aspects such as strengthening the construction of the rule of law in the consumption environment and the construction of the social integrity system, and increasing residents’ income and consumption ability.
Relevant responsible comrades from the China Consumers Association pointed out that consumption vitality reflects the level of consumption activity in a city or region, and is also an important reference for consumers’ ability and confidence to participate in market transactions and improve their lives. This year’s theme survey shows that more than 60% of consumers believe that the region’s consumer market will be full of vitality in 2023, and consumption vitality is expected to be even more abundant in 2024. 83.5% of consumers believe that household income will rise steadily in the next year. Expectations remain optimistic.
Judging from the expected increase in consumer spending in the next year, food, children’s products, daily necessities, automobiles and parts occupy a higher proportion and priority; among service consumption, culture and entertainment, medical services, sports and fitness, The proportion of respondents who included decoration services, tourism, etc. in their plans exceeded 20%. Relevant data show that consumers pay more attention to service consumption than commodity consumption. Self-pleasure consumption, experiential consumption, health consumption, companion consumption, etc. are all new hot spots in recent years; in addition to satisfying basic consumption, The consumer willingness to optimize consumer experience, promote quality upgrades, and reflect individual value has become stronger, and the trend of pursuing “fashion” and “trends” has become more obvious. From the perspective of issues related to consumer experience, “after-sales service”, “cost-effectiveness” and “positive rating” are more concerned by consumers.
Based on the results of this year’s theme survey, the China Consumers Association puts forward four specific suggestions and initiatives:
The first is to build a virtuous cycle promotion mechanism for the whole chain in the consumption field, increase the income of urban and rural residents through multiple channels, effectively protect the legitimate rights and interests of workers, steadily improve the level of people’s livelihood security during development, solidly promote common prosperity, and enhance sustainable consumption capabilities.
The second is to continuously strengthen the joint efforts to protect consumer rights, enhance the sensitivity, pertinence and timeliness of consumer rights protection work, pay attention to consumers’ emotional value and willingness to participate in social governance, optimize the supply of public services for consumer rights protection, and promote social co-governance of consumer rights protection.
The third is to actively cultivate new kinetic energy and new consumption growth points, activate genes and kinetic energy that promote consumption, develop new productive forces according to local conditions, lead industrial upgrading with consumption transformation and upgrading, and tap into the time economy, space economy, brand economy, and “Internet celebrity” economy. Benefit; advocate a simple, moderate, green and low-carbon lifestyle and consumption concept, and reduce resource waste, excessive packaging and environmental pollution.
The fourth is to focus on the linkage and cyclical promotion of “promoting consumption” and “compensating for weaknesses”, giving full play to the guidance and pulling role of various policy tools, constantly improving consumption rules, strengthening the management of “hidden rules” of consumption and key and difficult issues, and improving consumption Complaint information disclosure and early warning mechanisms will play a leading role in the demonstration and leadership of the “Safe Consumption Action”, allowing all consumers to share the results of comprehensively deepening reforms and high-quality development.
In the next step, the China Consumers Association will also mobilize the National Consumers Association to organize a series of consumer education, consumer experience, and special supervision and investigation activities based on the relevant results of the 2024 Consumer Rights Protection Year theme survey, to convey the voice of consumers to relevant government departments, and to promote a consumer environment. Play a positive role in building and boosting consumer confidence and stimulating consumption vitality, helping consumers dare to consume, be willing to consume, and enjoy high-quality consumption.
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2024-03-14 01:44:00
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