Xinhuanet, Beijing, August 31 (Reporter Xu Ning) The reporter learned from the special press conference on cultural and tourism services of the 2023 Service Trade Fair held on the 30th that the theme is “Technology Empowers New Cultural Tourism, Creativity Leads New Consumption” The 2023 CIFTIS cultural tourism service theme will be unveiled in Halls 1 and 2 of Shougang Park on September 2.
A total of 817 companies participated in this year’s cultural tourism service, including 47 of the world’s top 500 companies and industry leaders. At that time, nearly 200 activities such as cultural performances, lecture salons, and interactive experiences will be held to vividly demonstrate the latest achievements of Beijing in building a national cultural center and the vivid practice of high-quality development of the cultural industry.
2023 China International Fair for Trade in Services Special Press Conference on Cultural Tourism Services
New integration and new scenarios present a new atmosphere for the development of cultural tourism
In recent years, Beijing has adhered to the overall development idea of ”technology empowers culture, and culture empowers the city”, focusing on integrated development, creating a number of new scenarios for cultural integration, and providing new momentum for promoting the high-quality development of the cultural industry.
As one of the most popular thematic exhibition areas of previous CIFTIS, the many cultural and technological integration display projects and rich digital experience are still the outstanding features of this year’s cultural and tourism service topic. “This special exhibition on cultural and tourism services focuses on creating a series of ‘the most beautiful central axis’ exhibitions. Through digital technologies such as naked-eye 3D, satellite remote sensing, digital twins, and cloud rendering, the tradition and modernity are perfectly integrated to create an immersive multi-scenario experience space. Everyone is welcome to check in,” said Zhai Degang, deputy director of the Propaganda Department of the Beijing Municipal Party Committee.
According to reports, the “Most Beautiful Central Axis” series exhibits not only the magnificent central axis, the metaverse central axis and the four seasons central axis, but also the grand narrative of the central axis, as well as the central axis on the ginkgo leaf created by the national non-heritage inheritor. Axis, showing the beauty of time in the ancient rhyme of the central axis, and the exquisite and unique central axis sound mailbox, which can be customized for personal exclusive postcards with statements. In addition, “Four Seasons of the Yuanming Dynasty” shows the first panoramic view of the ancient city of Tongzhou after digital three-dimensional restoration, and the audience can experience the millennium changes of the canal in an immersive and interactive way.
New high-quality goods, new formats, showcasing the new splendor of cultural consumption
Cultural products are the theme of this year’s cultural tourism service topic. From the winning works of Beijing’s “Five Ones” Engineering Award, which has been well received by all parties, to “Thirty Thousand Miles of Chang’an”, which is popular in the film market this summer, will be interactively displayed on the spot.
New formats of cultural consumption will also be brilliantly presented in the topic of cultural tourism services. Liu Bin, deputy director of the Beijing Municipal Bureau of Culture and Tourism, introduced that Tianqiao Art Center’s “Cat God in the Forbidden City” and Happy Twist’s “immersive performing arts parlor” are representative “performing arts new spaces”. Immersive performance scenes, performance repertoire and performance forms are copied to the exhibition site, realizing the “new performing arts space” entering the CIFTIS, allowing exhibitors to experience the charm of immersive performances on the spot.
In addition, many new scenes of cultural consumption, such as “Understanding the Ming Tombs” long-scroll digital experience, “All things coexist” outdoor light and shadow art immersive experience exhibition, rich museum cultural and creative products and park gifts will also provide rich cultural experience for the audience. .
2023-08-31 07:36:35
#Technology #Empowers #Cultural #Tourism #Creativity #Leads #Consumption #Service #Trade #Fair #Cultural #Tourism #Service #Topic #Highlights #Advance #Xinhua #English.news.cn
