Original title: “2023 China Catering Industry Annual Report” releases significant growth in tea drinks and baking
Workers Daily-China Industry Network reporter Jiang Han
On October 13, the China Hotel Association and Xinhuanet jointly released the “2023 China Catering Industry Annual Report” (hereinafter referred to as the “Report”) at the 2023 China Catering Industry Brand Conference. The “Report” tracks and monitors the country’s major catering industry formats. Judging from comprehensive data, several major business formats still maintain a relatively stable growth trend. Among them, the growth trend of baking is more obvious. Its per-store revenue and number of stores both show positive growth, and the change rate of per-store revenue ranks first among several formats.
The report consists of six major parts: China’s catering industry statistical annual report, catering industry leader enterprise index, industry overall operating status analysis, listed company analysis, catering entrepreneur confidence index analysis and a selection of high-quality development cases. The companies surveyed include domestic private enterprises, state-owned enterprises, Hong Kong, Macao and Taiwan-funded enterprises and foreign-owned enterprises, covering formal meals, hot pot, group meals, fast food, Japanese food, Western food, tea and beverages and other formats. The report carries out data analysis and research through multiple dimensions and segmented indicators, analyzing and presenting the current status and characteristics of the industry in an all-round and three-dimensional manner.
The “Report” compiles the development index of major catering formats by province and city, which reflects the changing trends and development of a certain catering format in local turnover and number of stores. In 2022, the national catering industry, fast food industry, and barbecue industry will show a stable development trend, with both the year-on-year change in average store revenue and the year-on-year change in the number of stores increasing slightly. Among them, the province with the largest increase in the average revenue of barbecue restaurants is Hainan Province, and the province with the largest increase in the number of barbecue restaurants is Hubei Province.
The baking industry and tea beverage industry have shown an obvious growth trend, and the average store revenue has increased significantly year-on-year. The region with the highest growth in average tea drink shop revenue is Xinjiang, and the largest growth in the number of tea drink shops is in Shanxi. The province with the largest increase in bakery store revenue was Hunan, and the largest increase in the number of bakery stores was in Tianjin. Taken together, Hunan has the fastest development and growth in baking, with a comprehensive development index of 1.58.
Green development, prepared dishes, and cross-border catering have become key words in the past year. In 2022, the C-side of prepared dishes will develop significantly. According to Alibaba’s local life statistics, the sales of prepared vegetable products have shown a steady growth trend year by year, and C-end consumption has continued to grow at a high speed, and it has seasonal attributes. Many places across the country are actively deploying the prepared vegetable industry and have successively issued policy documents to support the local prepared vegetable industry. At the same time, relevant standard construction work is also in full swing. According to incomplete statistics in the report, there will be nearly 70 related group standards in the field of prepared dishes in 2022. Under the triple influence of market, policy and standards, the prepared vegetable industry will enter a new stage of standardized development.
In addition, the trend of cross-border catering continues. According to incomplete statistics, nearly 40 cross-border incidents have occurred in the catering industry, covering prepared dishes, coffee, tea, etc. Among them, there were 23 coffee-related incidents, accounting for the largest proportion. The reason why many companies have joined the coffee “mess” may be related to the continued increase in market demand.
The “Report” analyzes that industry revitalization is an inevitable trend, and the overall process may be manifested as a rebound in volatility. In addition, the demand for talent in the industry is changing. From the perspective of talent cultivation, firstly, we must focus on the current digitalization and new retail trends, open new professional courses, and cultivate new talents that meet the needs of the industry; secondly, we must pass on-the-job course competition certificates The integration model focuses on creating “technical experts” and upgrading traditional service-oriented talents into high-quality, high-level and senior talents with superb skills.
The “Report” survey results on the future strategic plans and business prospects of catering companies show that the top three development directions that catering companies currently pay most attention to are branding, supply chain development and digitalization, accounting for 73.1%, 65.6% and 65.6% respectively. 59.1%.
2023-10-15 06:26:00
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