Spotify announced Thursday that all developers in select markets, including the US, can now upload video podcasts to the platform. Spotify originally began testing video podcasts in its app in mid-2020 before expanding the program to include more creators. Some of the early video podcasts included Zane and Heath: Unfiltered, Book basketball 2.0, H3-Podcast, The Rooster Teeth Podcastamong other.
Technically, Spotify rolled out video podcasts for everyone late last year, but creators had yet to apply to be included in the program. This requirement is now permanently removed, meaning creators can now easily share video outputs of their shows without unnecessary procedural obstacles.
Spotify has announced that video podcasts are now available to all creators in the US, Canada, New Zealand, Australia and the UK press releaseSpotify said all developers in the above markets can now access the video upload capabilities in Anchor, Spotify’s free self-publishing podcast division, which will distribute episodes directly to Spotify. The company also announced that it is adding a number of new tools to support video podcast creators. New features include support for podcast subscriptions, integration with Riverside, embeddable videos, the option to replace audio episodes with video versions, video analytics, and more.
As part of Spotify’s plans to offer creators more ways to monetize their content, the existing Podcast Subscriptions option will now also be available for video podcasts. This allows creators to roll out subscription plans for exclusive video content if they choose. Spotify also said it’s working to bring more monetization options to video podcast creators in the near future. Other existing audio podcast features now making their way to video podcasts are Polls and Questions and Answers, which launched last year for users worldwide. Video analytics will also be available to help podcasters understand how their videos are performing.
The bulk replace feature allows creators easily replace their existing audio episodes with video versions, while “embeddable videos” allow video podcasts to be embedded outside of the platform and still play them directly in the embedded player. Finally, Spotify’s new partnership with Riverside will allow developers to record and publish video content for free using Riverside’s tools, and then distribute their video podcast to Spotify via Anchor. However, for now, the new features are only available to creators in select markets Spotify says it will add support for more markets in the future.
Those: Spotify
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