Boza closes a dreamy year, in which it became one of the revelations of urban music with hits such as “Hecha Pa ‘Mí” and “Ella”, which add more than 550 million reproductions on digital platforms worldwide, according to a newspaper from Mexico.
In this 2021, he was awarded in the Heat Awards as “Artist Revelation” and in the Latino Show Music Award as “Best New Urban Artist”. Similarly, he received recognition from the Latin Recording Academy with a Latin Grammy nomination in the category “Best New Artist.
He made his way to the world during the pandemic with his global hit “Hecha Pa ‘Mí”, which although it was released in 2020, its popularity and numbers continued to grow, reaching 448 million views during 2021.
Heart attack achievements
Boza has achieved Gold, multiplatinum and Diamond certifications in six years of his musical career, as well as important positions in the streaming platform listings in more than 40 countries.
In Argentina it was certified with 2X Platinum, Central America and the Caribbean 4X Platinum, Colombia Diamond, Chile Diamond, Ecuador Gold, Spain 4X Platinum, United States 3X Platinum, Italy Platinum, Mexico 4X Platinum, Peru Diamond + 5X Platinum and Portugal Gold.
“Hecha Pa ‘Mí” achieved a position in the most important popularity charts: Top 40 on Billboard Hot Latin Songs, Top 14 on Spotify Global, Top 20 on Spotify Viral Global, Spotify Daily Charts in 20 countries, Spotify Top 50 Viral in 60 countries, and Apple Music Top 100 in 20 countries, according to the newspaper Contra Réplica.
“Ella” became his second musical anthem, with more than 110 million reproductions multiple certifications such as Platinum Record in Central America and the Caribbean, Colombia, Spain and Peru, and Gold in the United States and Peru.
The first Latino in a campaign for Spotify
He became the first Latin artist to be selected in the Spotify campaign as a RADAR US artist. The campaign was highlighted with a Billboard en Times Square, a documentary on YouTube and the premiere of the bundle “En La Luna”, which has 15 million views.
His Latin Grammy nomination also earned him a Billboard, highlighting Boza as a RADAR artist.
During the week of the Latin Grammy Boza presented a successful showcase in front of various industry executives, key media and partners including Spotify, Apple Music, TikTok, among others. He was presented with two plaques commemorating the global achievements of Made Pa ‘Mí y Ella. She also performed on the Red Carpet at the Latin Grammy, closing with her global hit “Hecha Pa ‘Mí.”
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Despite the fact that J Balvin urged artists not to go to the Latin Grammy, Boza was for being his first time nominated.
Important nominations such as the Latin Grammy, as well as great awards, albums and recognitions. Boza has found its way around the world.
She premiered “Ella Remix” with Lunay, Lenny Tavárez, Juhn and Beéle, which has quickly set a trend on digital platforms. With more than 30 million views on YouTube and 20 million audio reproductions.
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