Together, 20 Minuten Advertising and Picstar want to strengthen the non-alcoholic beer segment in Switzerland. The marketer and the influencer marketing agency won the competition for a content marketing campaign by the Feldschlösschen brewery. “Free Feels Good” is intended to strengthen the perception of the non-alcoholic beers as a tasty, refreshing and natural lifestyle drink. “20 Minuten Advertising and Picstars were able to convince us with their innovative and holistic concept. We look forward to the cooperation and are sure that together we can strengthen the positive perception of non-alcoholic beers,” says Sven Schädeli, Brand Manager from Feldschlösschen.
In addition to classic advertising, the campaign includes various content measures in the 20 Minuten Welt as well as influencer marketing. Among other things, the Swiss influencers will be part of the campaign Doris Flury (@mrsflury), Janosch Nietlispach (@janoschnietlispach) and Marion Kaelin (@marionkaelin) active as a brand ambassador. You will regularly publish stories and feed posts about Feldschlösschen’s non-alcoholic beers on your Instagram profiles. The concept is rounded off by market research, the results of which are to be incorporated into the optimization of the further course of the campaign. me
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