The Portuguese football star decided to put his money into this investment.
Money is not a problem for the stars of the sports world and even less for footballers, especially when they bear the name of Cristiano Ronaldo. The Portuguese is one of the richest on the planet and often seeks to invest his money in many businesses, personal or with a strong potential according to him.
But recently, the Portuguese has embarked on an investment as particular as it is patriotic, by purchasing 10% of the capital of Vista Alegre Atlantis, a prestigious Portuguese porcelain brand, said the Visabeira group, which welcomed in a press release the arrival of one of the best players in the history of football and the most famous and admired Portuguese personality in the world.
This agreement provides for a 30% stake in the capital of the Spanish subsidiary of Vista Alegre and a project to develop the group’s flagship brands on the Asian market. “Vista Alegre and Bordallo Pinheiro are brands for which I have always had a lot of admiration and of which I am a frequent customer,” said the five-time Ballon d’Or winner, quoted in another press release in which he said he was proud to support their globalization strategy. According to specialist sites, this operation represents an investment of more than 17 million euros.
For those who do not know Vista Alegre, the group makes almost 70% of its sales abroad, and is already present in many countries in Europe and America. Vista Alegre Atlantis generated a turnover of 129.6 million euros last year.
Founded in 1824 in Ílhavo, Portugal, Vista Alegre is an iconic porcelain house, renowned for its exceptional craftsmanship. Combining tradition and innovation, the brand has evolved over the centuries, integrating modern techniques while preserving a classic heritage. Its creations range from refined tableware to luxurious decorative objects, including artistic collaborations with renowned designers and artists. Vista Alegre porcelain is internationally renowned for its quality, elegant design and expression of the Portuguese art of living.
