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This condition was recorded in the sales of Miranda, a hair care and coloring company, throughout 2020 which continued to experience a significant increase. This shows the high interest of the community to maintain their appearance, especially the beauty of their hair while at home. Miranda is also active through social media to provide inspiration tips on coloring hair from home.
To further enhance the spirit of the Indonesian people in doing hair care, Miranda held ‘ Miranda Colouring Indonesia ‘on December 13, 2020. This activity invites 1,500 people from 34 registered provinces to dye their hair online through zoom.
The event was enlivened by the presence of Rizky Febian and Jenita Janet as guest stars. There is also a hair talk event with experts who provide tips and tricks about the process of coloring and hair care, as well as discussing hair color trends in 2021.
This ‘Miranda Coloring Indonesia’ activity finally succeeded in breaking the Record of the Indonesian World Records Museum (MURI) as the ‘Online hair coloring event with the most participants in Indonesia’. The award was given directly in Jakarta by following the health protocol by the MURI representative to Ria Kristianti as the representative of Miranda.
Billy Hartono Salim, founder and CEO of PT Victoria Care Indonesia Tbk, which houses the Miranda brand, said, “Miranda wants to be involved and encourage Indonesians to continue to be creative with dozens of Miranda Hair Color choices, as well as display the beauty of hair with the latest styles while at home , “said Billy. (Also read: Yogyakarta Experiencing Increased Recovery of Covid 19)
Miranda Coloring Indonesia is a milestone for the company. Not only managed to gather 1,500 registered people from 34 provinces to simultaneously dye their hair together, but also gave encouragement to management at the end of 2020. As of this December, PT Victoria Care Indonesia has officially the status of a TBK company.
(iqb)
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