15 Matching Gift Campaigns to Amplify Your Giving on Giving Tuesday

Black Friday is over. It’s time to give back.

Every year, after a week of parties (and probably quite a bit of shopping), the public comes together to give back to the causes they care about. Known as Giving Tuesday(Opens in a new tab)the post-Thanksgiving “giving movement” brings together millions of individuals, nonprofits, and businesses to spread the spirit of giving, not just among us Americans, but around the world.

This year, Giving Day falls on November 29.

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Part of the Giving Tuesday tradition includes corporate commitments to give back, often in the form of grants, fundraising or matching donations. Kindness(Opens in a new tab)an enterprise software provider and donations platform, reported that more than $112 million in corporate dollars was donated through 43,000 causes.(Opens in a new tab) on Giving Tuesday last year.

Overall, Giving Tuesday 2021 attracted approximately 35 million attendees(Opens in a new tab), raising $2.7 billion in the United States alone. And it’s not just a monetary cause. The movement, which runs year-round campaigns, also reported an increase in volunteering, up 7% from 2020, as well as in-kind donations.(Opens in a new tab) – last year, giving away items was the most popular form of donation in the United States. In 2022, the official Giving Tuesday campaign hopes that the wave of increased generosity (in whatever way) will only grow.

To help amplify your giving, Indigo Buzz has rounded up some of the biggest matching gift campaigns this Giving Tuesday.

1. Feed America

November 28-30, for every donation made to the national hunger relief charity Feeding America(Opens in a new tab), the Dunkin’ Joy in Childhood Foundation will double its impact. The “double shot” support campaign will be capped at $1 million in donations.

Every dollar donated to Feeding America can provide at least 10 meals to families in need.

2. Meta

In a change from its traditional one-time donation model, Meta announced in November that the company would match any recurring monthly donations made to nonprofits on Facebook.(Opens in a new tab). Eligible users must register between November 15 and December 31, and the match will begin the second month of donations. Meta will match up to $100 per donation and $100,000 per nonprofit, or up to $7 million in total matching across all organizations.

3. Sesame Workshop

On Giving Tuesday, every dollar donated to Sesame Workshop, the nonprofit educational arm behind Sesame Street, will be matched. According to the organization, 83 cents of every dollar donated goes to programs and resources that directly help children around the world.

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4. Walmart

From Nov. 25 through Dec. 25, Walmart customers who round up their charitable purchases through the Spark Good Round Up program will have their donations matched by the company.(Opens in a new tab), dollar for dollar. Promotion applies to online orders at Walmart.com(Opens in a new tab) and the Walmart app, and will be capped at $1 million.

Walmart will also award up to 3,000 participating nonprofits with a $1,000 grant (up to $3 million in total) when they receive 20 or more Spark Good Round Up donations.

5. Human Rights Observatory

Until November 29 at midnight, all donations to Human Rights Watch(Opens in a new tab) will be matched five times (meaning $1 will turn into $5). The international non-profit organization aims to raise $150,000 this holiday season.

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6. Choice of donors

On November 29, donors choose(Opens in a new tab) will match every donation made to class projects on its platform. DonorsChoose allows teachers to fund specific projects, classroom supplies, and more. The organization encourages donors to support public school educators in their area, a former teacher, or their child’s educators. Donors can also choose to support an “Equity Focus School”(Opens in a new tab)“, as part of the effort to address systemic racial and socio-economic inequalities in education.

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7. Instagramcart

From November 29 through December 4, Instacart will match every dollar spent on Community Cart orders with a donation to national hunger relief organization Feeding America. The consideration will be capped at $100,000.

The newly announced community basket(Opens in a new tab) The program allows Instacart customers to donate directly to local food banks in their area, all within the app. To donate, tap the Community Cart banner in the app or on the Instacart website, then view shopping lists curated by the food banks themselves.

8. No child is hungry

Every donation to No Kid Hungry(Opens in a new tab), a national campaign to end child food insecurity, will be doubled for Giving Tuesday, thanks to a matching campaign from Citibank. According to the organization, a donation of $50 can provide up to 500 meals.

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9. Fondation FEED

The FEED Foundation(Opens in a new tab)a non-profit fundraising organization that fights global hunger and food systems, is organizing a fundraiser for four non-profit organizations (including the International Rescue Committee(Opens in a new tab)). The organization’s board of directors will donate up to $50,000 through the end of the year.

10. Equality in Immigration

Throughout Giving Tuesday, donations to Immigration Equality’s year-end fundraiser(Opens in a new tab) will be doubled, up to $50,000. Immigration Equality is an LGBTQ and HIV-positive immigrant advocacy organization that provides legal assistance and other services to LGBTQ immigrants and asylum seekers.

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11. Fluffy

For corporate giving season(Opens in a new tab), pet retailer Chewy matches customer purchases with matching product donations to nonprofits, up to $1 million a week. Product consideration will be capped at $10 million throughout the giving season, which ends on January 3.

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Additionally, for each letter submitted to the company’s Chewy Clause(Opens in a new tab) campaign by Dec. 15, Chewy will donate one pound of food to one of its nonprofit partners, up to 15,000 pounds.

12. Family planning

All donations made to the Planned Parenthood Federation(Opens in a new tab) before midnight on November 29 will be matched, dollar for dollar. Donation matching is capped at $100,000.

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13. Information Education Project

For Giving Tuesday, all new donations to the educational nonprofit The News Literacy Project(Opens in a new tab) will be tripled — renewed donations will be doubled. The matching campaign is capped at $500,000, as part of a gift from philanthropists Melanie and Richard Lundquist.

14. The Humane Society of the United States

On November 29, all donations to the Humane Society of the United States(Opens in a new tab)one of the largest animal welfare organizations in the country, will be doubled.

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15. Save the Children

Every dollar donated to the international humanitarian organization Save the Children(Opens in a new tab) will be matched five times for this year’s Giving Tuesday. The nonprofit’s matching campaign is supported by government grants. According to the organization, 85 cents of every dollar goes directly to humanitarian relief efforts for children around the world.

UPDATE: November 29, 2022, 2:18 PM EST This story has been updated with additional Giving Tuesday campaigns.