–13 million in investment in film, television and advertising in Fuerteventura. This economic injection is direct and indirect and has repercussions on the Island. The amount is reached with the filming during the year of more than fifty advertisements, an international blockbuster and twenty television programs, short films and documentaries.
With this data, Fuerteventura Film Commission makes a very positive balance of the achievements made during 2021 in the field of audiovisual productions. In addition, the help office for film, short film, television and advertising filming managed by the Cabildo de Fuerteventura has supported more than 200 requests for filming in Fuerteventura, therefore in 2022 the shooting of four major productions and 12 to 15 minor productions are planned.
The island takes hold in sectors such as advertising, standing out against other traditional competitors. In 2021, national and international brands such as Tous or Dolce & Gabanna have chosen Fuerteventura as the setting for their spots. Furthermore, Fuerteventura was promoted to more than 35 directors of local and national production companies and advertising agencies in the First Canary Islands Advertising Film Forum, organized by the Canary Islands Audiovisual Cluster and Proexca.
Fuerteventura also internationalized its promotion as a film set, receiving for the first time a group made up of six localizers from the US. Professionals with extensive experience who work for large productions of studios and platforms such as Marvel, HBO or Warner, among others. The locators had the opportunity to see first-hand the Majorero territory as a filming set and its local industry, in an activity framed in the Shooting Locations Marketplace event in Valladolid.
Regarding promotion, FFC is also working on the launch of a new advertising spot to make the Island known as a filming destination. Since 2018 this promotional campaign had not been updated. In addition, this year the audiovisual creation on the island with the Fuerteventura Plató de Cine Natural Award, included in the prestigious Notodofilmfest Festival.
13 million in investment in film, television and advertising in Fuerteventura. The CEO, Rayco León, values these positive data that make Fuerteventura a competitive option to host all kinds of productions. The fact that national and European advertising agencies choose the Island for their campaigns, impacting on local companies, stands out as very positive.
Training
During this year, Fuerteventura Film Commission It has strengthened the training aimed at all those interested in entering the labor market in this industry. About 500 people have had the opportunity to acquire basic and advanced knowledge in six disciplines of the audiovisual sector, a training program that FFC offered in collaboration with Canary Island Film and the Canary Island Audiovisual Cluster.
In this way, Courses have been given in Executive Film Production, Head of Locations, Ecomanager for sustainable productions, Makeup and Hairdressing applied to the audiovisual sector, Art and Videogames, as well as Advanced 2D and 3D Animation. Due to its success and the high demand for applications received, it was necessary to hold a second call for the Make-up and Hairdressing course applied to the audiovisual sector.
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