Since their launch in 2016, Instagram Stories have become a real hit on the social media platform. The format, which was originally known from Snapchat, is a simple and practical way to get in touch with your followers and share insights about your own business or private life.
However, many users make the mistake of bringing little variety to their stories. Only surveys, pictures or videos – do you feel the same way? Then this article is ideal to boost your inspiration! We have 11 unusual and exciting ideas for you on what to post in an Instagram story.
1. Quiz or riddle
Create a quiz or puzzle to get your followers engaged. You could ask questions about your brand, product, or industry and give away a gift to those who have the right answer.
2. Exclusive Raffle
Post an exclusive raffle only available to your Instagram followers. This can be a chance to win a product from your brand or to have a personal experience with you.
3. Funny polls
Sure, polls are popular and nothing out of the ordinary in themselves. So ask yourself: How could I create funnier or more engaging polls? For example, instead of a simple “How are you today?” you could ask “Milk or cereal first?” Using a variety of questions can help engage your followers and help present your brand in a fun and casual way .
4. Insights behind the scenes
Share insights into your daily life to bring your followers closer to you. You could share photos or videos of your work, home, or hobbies.
5. Interactive stickers
Among other things, you can post not only polls, but also general questions or ratings in your story that promote engagement. For example, ask questions about your brand, your products or your industry and then share the results/answers.
6. Product selection survey
If you are promoting products (from others or from yourself), it can be helpful to get feedback. How? With a poll! Ask your followers which product they prefer or what features they prefer in a particular product.
7. Travel Adventures
Have you been on a hiking tour or flown around the world? No matter how big or small your adventures are: share photos or videos of your experiences to inspire your followers. You could provide travel tips or share insights into different cultures.
8. Customer Reviews
It is particularly important for personal brands and companies to strengthen trust in their own brand. The easiest way to do this is to post positive testimonials. For example, create special “customer” stories in which you post a video testimonial (caution: maximum 60 seconds!) or a written testimonial.
See also: Instagram: what is the story length since 2022?
9. Access to Special Events
Are you planning a webinar or any other virtual event? Then offer your followers exclusive access or even discounts or other bonuses to encourage them to sign up. This can help increase engagement from your followers and increase awareness of your brand.
10. Tutorials and Guides
How-to stories are extremely popular, can encourage imitation and show your expertise. For example, you could create instructions on how to style or care for your products. Or you can take up a frequently asked topic and answer the most important questions in one or more videos.
11. Story-Challenge
A great way to get your followers active is with a story challenge. For example, you could create a template where you have to tick answers and tag five friends, who then have to share and fill in the template as well. Important: This challenge requires two posts: one with the empty template for your followers (for screenshots) and one that shows your answers. An example would be: What is part of your morning routine? Below that, you could show a selection of images like a coffee cup, exercise, meditation, reading, etc.
Those were 11 exciting Instagram story ideas for you. Try them out and see which ones work best for you! These articles provide you with more information about your Instagram story:
