Instagram is one of the most popular social networks in the world. The success of the user is measured by how many people follow them. Do you want to increase your reach on Instagram? Then we have ten tips ready for you.
Since the release of Instagram in October 2010, the social network has become one of the most popular platforms in the world. Over a billion users worldwide use Instagram every month to share photos and videos with their followers.
Earn now Influencer even thereby even making a living. And companies also use Instagram to make themselves and their products visible and to advertise. But the success of an Instagram account depends heavily on how many people follow it.
Increase Instagram reach: why is it worth it?
How successful an Instagram account is is measured by its reach. That’s why influencers and companies are constantly looking for new ways to increase their number of followers. Because if you reach more people, you can also win more potential customers.
For companies in particular, maintaining their Instagram channel has become an integral part of their marketing strategy. But private individuals are also always looking for ways to reach even more people with their stories and contributions.
10 tips: How to increase the reach of your Instagram account
You don’t need any special tools to increase the reach of your Instagram account. But patience and perseverance are required. Because only those who regularly take care of their channel and produce new content can influence the algorithm and thus expand their follower community.
Whether private or for the company: We have ten so that you too can increase the success of your Instagram account tips put together for you.
1. Optimize Instagram profile
First, your account should have a meaningful name. Your profile picture should also reflect either your personality or your company – for example, with a photo of you or your company logo.
With your profile, make sure that your posts have a consistent imagery and that you enter a suitable description in your bio (biography). Hashtags and a link should also be there.
2. Choose a topic and stay true to it
Try to choose a common thread for your account and stay true to it. Followers want to be able to rely on getting content on the topics that interest them.
If they get confused by your feed, they’ll quickly look elsewhere. However, if they feel that they can rely on you to find relevant information and entertainment, they will stay and, ideally, recommend your account.
3. Post regularly to increase reach on Instagram
The regularity and timing of your posts can make a big difference. Use Instagram Insights to find out when your community is most active.
Stick to these times and make sure to keep delivering fresh content to keep your followers. For example, between three and five posts per week is a good frequency for business accounts.
4. Interact with the community
If you want to increase your reach, you need to deepen the relationship with your followers. It is important that you keep in touch with them. You can ask them to comment on your posts to find out what’s important to them and what they want.
You should also comment and like other posts to draw the attention of new potential followers to your account.
5. Increase reach: Use Instagram Stories and Reels
Not only can you post posts on Instagram, you can also create stories and reels. Use these features to get to know your community. For example, you can easily generate interaction with surveys and quizzes.
To further increase your reach, it’s also a good idea to tag your location, tag other accounts, and use relevant hashtags.
6. Use hashtags
Overall, don’t underestimate hashtags on Instagram. With the help of Online-Tools you can find out which hashes are currently generating good traffic.
To start, you should use simple and clear tags. The more followers you have, the more specific they can get. From a certain reach, you can even start creating and distributing hashtags yourself.
7. Create a consistent feed and produce quality content
At first, Instagram is all about the looks. An engaging feed can directly drive users to follow you. That’s why you should give your account a certain look and stay true to it. The more aesthetic your feed, the more followers will potentially feel addressed.
It is also important that your posts, stories and reels are well produced. Thanks to the current technical possibilities, users expect well-lit and high-quality videos and photos.
8. Collaborate with other influencers and accounts
Instagram is a community and you should take advantage of that. Follow other accounts and interact with them. Influencers attract a lot of attention thanks to their large number of followers. Teaming up with them can have a positive impact on your own account.
You should also link other accounts in your posts and stories. Both sides benefit from your work, which can be an advantage for you in the future.
9. Use Instagram Ads
You can also advertise on Instagram. Via Instagram Ads you market your company or yourself and give users the opportunity to get to know you.
Thanks to information on demographic characteristics, behavior patterns and email lists, you can reach specific target groups that match your content or are relevant to your company.
10. Stay up to date
One thing also applies to Instagram: trends change rapidly. That’s why you need to stay informed and know what’s working right now. Stay up to date on which challenges and topics the community is particularly interested in and try to orient your content accordingly.
With patience and perseverance, you too can use these tips to increase your reach on Instagram.
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