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– Digital Marketing Specialization: Basic digital marketing skills
– Email Marketing from Google: Effective Email Campaigns and Performance Measurement
– Social Media Marketing: Current strategies for social media
Jumpstart presents the ten best free marketing courses in one article Coursera that we don’t want to keep from you. These courses are intended to be ideal for marketing managers who want to expand their skills and stay up to date. Here are some of the most important courses and their content:
1. Specialization in Digital Marketing (University of Illinois): Provides a comprehensive introduction to digital marketing strategies, including SEO, social media marketing and display advertising. Duration: 4 months, 10 hours/week.
2. E-Mail-Marketing (Google): Teaches effective email marketing strategies, from creating engaging content to measuring performance. Duration: 25 hours.
3. Social Media Marketing (Northwestern University): Teaches current social media strategies and is updated quarterly to cover the latest tactics. Duration: 1 month, 10 hours/week.
4. Strategie des Content-Marketings (University of California, Davis): In collaboration with Copyblogger, this course focuses on creating compelling content and building a professional brand. Duration: 20 hours.
5. Meta Marketing Analytics (Meta): Offers knowledge in data collection, analysis and visualization, specifically for the Facebook platform and is available in 20 languages. Duration: 7 months, 10 hours/week.
6. Marketing Analytics (University of Virginia): Focus on data analysis, customer segmentation strategies and predictive modeling. Duration: 16 hours.
7. Brand Management (University of London): Covers brand strategy, communication tactics, and performance evaluation. Duration: 17 hours.
8. Influencer Marketing Strategie (Rutgers University): Teaches how to identify suitable influencers and develop successful partnerships. Duration: 23 hours.
9. International Marketing and Cross-Industry Growth (Yonsei University): Covers market strategy, intercultural communication and global market trends. Duration: 1 month, 10 hours/week.
10. Unsupervised Machine Learning for Customer Segmentation (Coursera Project Network): Teaches the application of machine learning to audience and customer segmentation. Duration: 1 hour.
These courses provide a great opportunity for marketing managers to improve their skills and stay up to date with the latest industry developments.
