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Roger Federer, by his impressive track record, but also by his apparent sympathy and his humility, represents an ambassador of choice for business partners, in Switzerland and abroad. Recently, as his tennis career comes to an end, he became an ambassador for Switzerland Tourism. But how does he work on his image and manage the Federer brand? Le Point J took an interest in the marketing machine behind the athlete with Vincent Chaudel, sports economist and founder of the Observatoire du sport business.An episode aired on May 25. Jessica Vial Director: Ludovic Labra Write us or ask us questions: [email protected]
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