[책의 향기]Why the ‘Father of the iPod’ left Apple | Dong-A Ilbo

◇ BUILD Creation Process/Written by Tony Purdell, Translated by Seongsu Eom/544 pages, 25,000 won, Business Books

An ambitious 30-year-old man who was crazy about developing mobile devices started the company in 1999. In the days when MP3 files were stored on a computer and listened to, he decided to bet on the idea of ​​’What if we could listen to MP3 files on a portable player like a Walkman?’ We held as many as 80 investment briefing sessions for venture capitalists, but no one was interested. At the time, when the dot-com bubble burst and the stock market was depressed, investors could not afford to pay attention to new startups. Ultimately, after failing to start a business, he was able to turn his idea into reality after meeting Steve Jobs. This is the story of Tony Purdell, the creator of Apple’s ‘iPod’.

This book is a compilation of his life story, starting as a developer and experiencing success and failure as a businessman. It is also the first book published by Purdell, known as the ‘father of the iPod.’ Rather than settling for reality, he lived a life of continuous challenge. A representative example is the case of persuading Jobs to develop the iPhone even after achieving great success with the iPod. It was obvious that the release of the iPhone with a built-in MP3 player would have a negative impact on iPod sales, but Purdell participated in the development of the 3rd generation iPhone.

After the iPhone became a huge hit, he suddenly left Apple. It was to achieve the dream of starting a business that had been frustrated at the age of 30. He founded Nest Labs in 2010 and developed the ‘Nest Learning Thermostat’, a smart thermostat. As a groundbreaking product that opened the Internet of Things (IoT) era, Nest Labs was acquired by Google for $3.2 billion in 2014. “Every time I failed, I started all over again, and in the process became a completely new person,” Purdell wrote in the book.

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Reporter Kim Sang-woon [email protected]

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