[지역 살리는 유통]① ‘Princess Google’ even has a swimming pool for workers… Atomy leads innovation

The disappearance of areas as a result of low beginning charges is rising as a critical social downside that may decide the way forward for Korea. There are additionally distribution corporations which can be suitable with sectors in disaster. Chosun Biz appeared on the present standing of native distribution corporations and native governments which can be revitalizing the native financial system. [편집자 주]

Atomy headquarters in Gongju-si, Chungcheongnam-do on the morning of the nineteenth. World members who got here on a area journey from Macau cried out in shock as they walked across the headquarters. Some even went down from the third flooring to the second flooring on the slide put in in the course of the constructing.

Atomy, the No. 1 multi-level (direct gross sales) firm in Korea, moved its headquarters to Gongju-si, South Chungcheong Province in 2013. Atomy’s subsidiaries Orot and Atomy Aja are each positioned in Gongju. 250 staff work there.

Atomy Park positioned in Gongju, South Chungcheong Province. / offered by Atomy

◇ 13 years in enterprise, gross sales received 2.2 trillion… A worthwhile firm that paid 22 billion in native earnings tax received

Based on associated industries on the twenty second, final yr, Atomy collected a complete of two.2 trillion received in gross sales at residence and overseas 13 years after its institution in 2009. It’s the 10 degree highest gross sales amongst direct sellers worldwide. For Gongju Metropolis, which has no enterprise base, Atomy is essentially the most worthwhile firm answerable for tax income. Atomy’s native earnings tax alone has accrued to 22 billion received up to now.

Graphics = Seohee Jeong

Specifically, the Atomy Park headquarters, positioned in Woongjin-dong, can also be thought-about a neighborhood landmark. Atomy Park has a complete of 5 flooring and a complete flooring space of ​​14,413㎡ (about 4,360 pyeong). Based on founding Chairman Park Han-gil’s philosophy of ‘getting individuals drained from enjoying and dealing,’ there are a number of relaxation areas all through the constructing. Like world info expertise (IT) corporations reminiscent of Google and Amazon, area design targeted on worker rest. Members from all around the world go to to see the distinctive design.

Distinctive play areas reminiscent of tenting areas, ball pits, and trampolines welcome staff among the many workplaces. The intention is to assist staff attain their full potential by breaking down the boundaries between play and work. What actually stands out is the swimming pool on the primary flooring. This place, the place you may get pleasure from swimming whereas wanting on the greenery via the open home windows, is operated as a heated pool all year long. The gymnasium close to the principle workplace even has a display screen golf course. Tennis and horse using classes are additionally free for employees. It is stuffed with not solely staff but in addition world members from all around the world who come to see the distinctive design.

A swimming pool for workers at Atomy Park in Gongju-si, Chungcheongnam-do. / Reporter Choi Hyo-jeong

◇ Advantages for corporations shifting to regional areas… Motivating opposing staff with good remedy

Atomy is a neighborhood multi-level firm based by Chairman Park Han-gil in 2009. It’s well-known for toothpaste and cosmetics. Inside two years of its institution, it has turn out to be the biggest multi-level firm in Korea, and at present operates in 27 international locations and has 15 million world members. Final yr, multi-level corporations reminiscent of Amway recorded gross sales of over 100 billion received in america alone. Atomy’s Chinese language subsidiary surpassed KRW 1 trillion in cumulative gross sales inside 4 years of getting into the market solely via phrase of mouth, whereas its Russian and Taiwanese subsidiaries surpassed on KRW 130 billion in gross sales. It was additionally ranked among the many high 10 by way of gross sales amongst multi-level corporations worldwide.

Atomy broke the bias towards multi-level corporations and was additionally chosen as a customer-oriented administration firm licensed by the Truthful Buying and selling Fee. It was additionally chosen as a terrific firm to work for 4 years in a row. Atomy has been acknowledged for its innovation and sustainability and received the Distribution Innovation Award from the Korea Distribution Regulation Affiliation in 2018.

The explanation Atomy moved its headquarters from Seoul to Gongju was not due to another connections. This was to profit corporations that had been shifting to regional areas via the coverage to maintain down overcrowding within the metropolitan space. There was additionally an intention to revive the declining native financial system. As well as, Kolmar BNH, the biggest associate, is positioned within the close by Sejong Metropolis, and the area was extra appropriate to get a spot to carry member conferences than Seoul, the place land ​expensive.

Though there was some resistance from staff at first, we persuaded them with higher remedy and advantages in comparison with the business common. An Atomy official mentioned, “Members from all around the nation and around the globe come to Gongju Metropolis to hearken to Atomy conferences. “Greater than 100 conferences might be held for 10,000 individuals,” he mentioned, “There was some resistance from staff at first, however everybody has accepted the prolonged advantages after shifting.” “Atomy has grown loads since shifting to Gongju Metropolis,” he mentioned.

Slide put in at Atomy HQ. Connecting the third and 2nd flooring. / Reporter Choi Hyo-jeong

◇ Gongju Metropolis’s inhabitants has decreased by 10% over the previous 10 years… Atomy’s financial ripple impact is KRW 240 billion

Gongju Metropolis’s inhabitants decreased by 10.1% from about 113,600 in 2014 to about 102,100 final yr. On this state of affairs, Gongju Metropolis chooses Atomy as essentially the most worthwhile firm within the area. It’s estimated that the variety of members from around the globe who go to Atomy’s headquarters is 500,000 every year. Many individuals go to Gongju Metropolis yearly to attend trainings and seminars carried out by Atomy. Based on Atomy, if we assume that these guests spend a median of 150,000 received per individual (together with transportation, meals, lodging, purchasing, and many others.) in Gongju, the annual consumption of 75 billion received, and on this case, the financial system. ripple results can attain as much as 240 billion received.

For Gongju Metropolis, Atomy’s transfer was a giant assist in getting tax income. As of final yr, Atomy’s native taxes paid to Gongju Metropolis amounted to a cumulative quantity of twenty-two billion received. It ranks first in paying native taxes amongst corporations in Gongju Metropolis. As a Christian firm that values ​​social contribution, Atomy has continued to make donations to the poor in Gongju Metropolis. Since earlier than 2013, the variety of donations in Gongju, South Chungcheong Province, and Sejong Metropolis alone has reached 6 billion received by 2022. Final yr, whole cumulative donations exceeded 100 billion received.

An official from Gongju Metropolis mentioned, “Atomy is the most effective firm by way of tax income and revitalization of the native financial system in Gongju Metropolis. I really feel assured that an organization with gross sales larger than 2 trillion received enjoying a job within the native financial system.”