![[전국]77 tons of Sancheoneo, which was just a matter of canceling the festival…what is the solution?](https://image.ytn.co.kr/general/jpg/2021/0102/202101020105262699_t.jpg "[전국]77 tons of Sancheoneo, which was just a matter of canceling the festival…what is the solution?")
77 tons of wild fish used in the festival, over 250,000 heads processed
Developed Sancheoneo canned and semi-dried products… Various dishes are presented
[앵커]
All winter festivals have been canceled due to Corona 19.
In particular, I previously told you that the Hwacheon Sancheoneo Festival, the representative winter festival, is concerned about the treatment of dozens of tons of wild fish.
The festival committee and local governments came up with a solution.
This is Hong Seong-wook.
[기자]
Sancheoneo flutters in the water when feed is applied.
Sancheoneo Festival It was raised all year round to be used for ice fishing and bare-handed catching.
It gave an exhilarating hand taste to enjoy on the ice, and became a filial tribute to the festival.
Reduced and reduced, the remaining amount is 77 tons and 250,000 fish, but since it is an unfamiliar fish, no one is looking for it.
The solution that local governments and festival committees have devised after deliberation is to develop a new menu using Sancheoneo.
A product was developed for consumption of wild fish, which became an aegul complex due to the cancellation of the festival. Canned Sancheoneo and semi-dried products with high storage capacity and a variety of cooking possibilities are typical.
The military commander came and explained the product,
[최문순 / 강원 화천군수 : 산천어 구이용 반건조 제품이 되겠습니다. 바닷가에서 생산되는 임연수어보다 맛이 담백하고 꼬들꼬들하고 상당히 좋습니다.]
A variety of menus were also presented by inviting famous chefs.
From grilled and steamed to crispy deep-fried Sancheoneo sweet water, spicy Sancheoneo Maeuntang make you drool.
There is also a menu that will captivate the taste of young people.
There is also a wide variety of varieties, from burshetta with various vegetables and wild fish on baguette, to pizza with savory cheese.
[김기현 / 산천어 메뉴 개발 쉐프 : 비린내와 잡내를 잡았고 향신료도 조금 들어가서 조금 더 젊은 층에 친숙한 음식이 될 것 같습니다.]
How many people you know about your product is the key to promoting consumption.
Hwacheon-gun plans to focus on securing various distribution networks such as home shopping, YouTube channels, and online markets, as few tourists visit the area due to the cancellation of the festival.
This is YTN Sungwook Hong.
※’Your report becomes news’ YTN is waiting for your valuable report.
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