I used to use Samsung ‘Galaxy’ and switched to Apple’s ‘iPhone’ 3 years ago. At the time, as a reporter for Samsung, I had the mindset that our company should do well, and I also had the mindset that I could write a good article only if I tried a competitor’s product once.
But now, the reporter can’t deny ‘Appleungi’ (Apple’s loyal customer as a compound word of Apple and Gopdeungi).
When I bought an iPad that I didn’t really need, I thought about it for several months to find out why I needed it, and eventually pressed the purchase button without finding a place to use it. For some time now, I’ve been trying to rationalize the need for a ‘MacBook’. It is a case where he entered as a spy and was captured.
Why? If I had to make an excuse, I would say that it naturally blended into Apple’s ecosystem. Performance and service are basic, and large updates that exceed consumers’ imaginations continued. I admired it every time. When there was an Apple event, I even had to stay up late to look for it. But in fact, rather than wanting to do something with the product, the possessive desire to ‘just buy it’ was greater. that’s the real reason
This is what people say about Apple’s ‘sensibility’. A company’s philosophy and direction become a trend and attract people. It is to lead the trend with design and new technology, become a trend, and become people’s ‘item’ (item that must be had or desired).
In Korea, ‘Apple Pay’ is making a fuss. Galaxy users are often tied to two functions: Samsung Pay and call recording. The reporter also had to take care of the card again while using the iPhone, and it was inconvenient that the call recording was not possible. If Apple Pay is serviced in Korea, Apple will get a powerful weapon.
In Japan, Apple Pay has already become popular. As soon as I started working as a correspondent, I started using Apple Pay. It was no different from Samsung Pay. In Korea, there are reports that Apple Pay’s transportation card service is not yet supported, but all are supported in Japan. Rather than such a comparison, the key is ‘What didn’t work on the iPhone works now’.
The name of Samsung cannot be found in the Galaxy store in Harajuku, the mecca of Japanese fashion trends. This is because the Samsung brand in Japan is not conducive to business. It is said that Japanese students, like Koreans, mostly use iPhones. These kids familiar with Apple will be feeding Apple in 10 years.
There was a time when it was easy to say that ‘Apple is emotional, Samsung is performance’. However, after Apple unveiled its self-developed smartphone chip, the M1, and controversy erupted over the Galaxy Game Optimization Service (GOS), this claim lost its power.
‘Samsung = Performance’ is already becoming ‘Latte’. In a way, performance is natural for a premium phone. Samsung needs a spoonful of branding that moves people’s hearts.
[email protected] Kim Kyung-min Tokyo Correspondent
