[인간들의 인공지능 이야기] AI destroys the stronghold of Google search!?

In the 1980s and 1990s, most homes had a large set of encyclopedias. Back then, whenever I had a question or had to do an assignment, I had to open an encyclopedia and look it up myself. For example, if you wanted to know about the ‘Solar System’, you had to look up the relevant section in an encyclopedia or search through related books. At the time, this method was the most common. Friends gathered at a house that had a large encyclopedia set, and it was easy to find them all doing homework while looking through encyclopedias in their friends’ living rooms.

The Dong-A World Encyclopedia was also in our house.

Then, the Internet began to spread in the late 1990s. Now, without having to pull out an encyclopedia consisting of dozens of volumes, you can just turn on your computer and start looking up what you’re curious about in the Internet search bar. You can now find the information you want much faster and easier. Since then, with the advent of smartphones, the uses of the Internet have become even more endless. We could access the Internet anytime, anywhere from a device as small as the palm of our hand. You can now find the information you want at any time, even on public transportation or during break time at school.

In particular, in the era of the Internet and smartphones, a company called Google is rapidly emerging. A new word, ‘Googling’, was even born. Googling refers to the act of using the Google search engine to find information. The reason why Google has established itself among numerous search engines is because of the ‘PageRank algorithm’, a powerful search algorithm provided by Google. Existing search engines collect even useless information on the Internet, but Google captivates the world by showing documents of high importance first. And Google will rise to the top among big tech companies. The Internet has literally become the world of Google.

Is your cat Googling too?

and Recently, with the advent of artificial intelligence technologies such as ChatGPT, the way we search for information is changing once again. Now, we are in an era where we go beyond searching for information on internet sites such as ‘Google’ or ‘Naver’, and ask questions directly to artificial intelligence, and the artificial intelligence finds the answers. Internet search involves searching for your desired search term on a search site and selecting the necessary data from the search results. However, now in the era of artificial intelligence, if you have any questions, you can just ask. We live in an era where you can find the information you want through a much simpler process than searching the Internet. Additionally, accessing information has become more convenient as you can ask for complex information to be explained in an easy to understand way.

Let’s take an example. It’s embarrassing, but I searched my name on Google. There are links containing my information at the bottom of the Google search results below, but I have only included a few pieces of information at the top to avoid the pressure of scrolling.

Compared to the days of encyclopedias, it is very easy to obtain information in the age of Google. This is because it provides information right away. However, in order to find out about the person named ‘Choi Jae-woon’, you have to go through the links one by one and look for information. And you have to select and compile that information yourself.

However, artificial intelligence has changed this paradigm. Especially with the advent of generative artificial intelligence. ChatGPT is the most familiar generative artificial intelligence to us, but in the search field, Perplexity AI is the most famous. Perplexity provides a search service based on generative artificial intelligence. When users enter questions, we provide precise, condensed answers in a conversational format. It is attracting a lot of attention for its user-friendly interface and high search accuracy that indicates the source. Let’s ask this question to Perplexity.

Now, after Googling, there is no need to enter each link one by one. If you ask artificial intelligence, it will immediately give you the results, including the source. Additionally, it provides example questions so you can ask further questions. We now live in a world where you no longer need to use your brain to find information.

Perplexity provides a powerful search service and is quickly gaining users. ChatGPT, which was initially evaluated as being the most advanced in the field of generative artificial intelligence, also hastily launched a search service. It is Search GPT. It is a tool that combines artificial intelligence and search to search the web in real time to provide optimal answers to user questions. Let me ask the same question here.

ChatGPT is also good at finding things, but it seems to refer to fewer web pages than Perplexity. You can see that while Perplexity collects information from various sources, ChatGPT obtains information only from the department website.

One way or another, it is Google that is in crisis. Google’s biggest business model is advertising revenue through dominating the search market. The search market itself is in danger of being taken over by artificial intelligence. There are also a lot of articles pointing out this. This article contradicts the fact that Purplecity’s corporate value is soaring, right?

In this way, artificial intelligence is coming closer to us. The generative artificial intelligence revolution that started with ChatGPT is spreading to various fields. In times like these, ‘AI literacy’, the ability to understand and utilize artificial intelligence, will play an important role in the future. Right now it is just a tool to make us comfortable, but in the future we will work with artificial intelligence, The ability to solve problems will be increasingly required.

superPipoof brunchAfter editing the article published in , we introduce it once more on Mobi Inside.