![[문화]Big Hit Universal Creates an Idol Group in the US](https://image.ytn.co.kr/general/jpg/2021/0218/202102181523222528_t.jpg "[문화]Big Hit Universal Creates an Idol Group in the US")
Big Hit Universal, USA audition program planning
“Make an American boy group and foster it as a K-pop system”
Universal joins Big Hit platform… Enter platform competition
[앵커]
Big Hit Entertainment has joined forces with Universal Music Group in the United States to create a boy group that will succeed BTS.
It is noteworthy that it will conduct a local audition in the US and work as a K-pop system.
Universal is also planning to join Big Hit’s enter platform, so competition for domestic platforms is also expected to accelerate.
Reporter Kim Hye-eun reports.
[기자]
Big Hit Entertainment that produced BTS, a global group that was nominated for a Grammy Award.
Universal Music Group, one of the world’s top three record labels.
The two companies form a new boy group through a local audition in the US.
By combining Universal’s musical capabilities, Big Hit’s singer development and fan communication strategies, we will go on a path that no one has gone.
[루시안 그레인지 / 유니버설 뮤직 그룹 회장 : (빅히트는) 좋은 음악은 언어와 문화의 차이를 뛰어넘을 수 있다는 것을 증명하여 세계적인 성공을 이루었습니다.]
[윤석준 / 빅히트엔터테인먼트 글로벌 CEO : 글로벌 최고의 역량이 합쳐진 전례 없는 그룹의 탄생 과정을 경험하게 될 것입니다. 산업의 결합을 넘어 문화의 결합이 될 것입니다.]
Previously, the K-pop system that JYP applied to Japan through the girl group’Niju’ succeeded, this time in the world’s largest music market, the United States.
[박희아 / 대중음악평론가 : 서구권 같은 경우 한국의 아이돌 시스템을 많이 비하하는 쪽이었는데요. 정식으로 아이돌 그룹을 런칭하겠다는 계획을 보여준 것 자체가 (의미 있습니다.)]
Platform competition in the domestic entertainment industry is also expected to accelerate.
American singers belonging to Universal join Big Hit’s fan platform’Weverse’, a space where singers communicate with fans.
Competition for online concert platforms, which has become a trend in the aftermath of Corona 19, is also intensifying.
Big Hit brought YG and Universal to the corporation it established with Keithwi, and NCsoft, famous for Lineage Games, formed a Yanggang system in partnership with CJ ENM.
[김헌식 / 대중문화평론가 : 아직 세계적으로 자리가 잡히지 않은 상황 속에서 우리 기획사와 기업들이 적극적으로, 선제적으로 나서고 있기 때문에….]
Thanks to the popularity of K-Pop, the K-Pop system is spreading all over the world, and the emergence of the Corona 19 variable is raising the possibility of the entertainment industry combined with IT technology.
YTN Kim Hye-eun[[email protected]]is.
[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]
– .
