![[라이프 트렌드&] The world is paying attention to the immunity boosting effect of kimchi… Continuous growth in exports for 6 years](https://i0.wp.com/pds.joins.com/news/component/htmlphoto_mmdata/202101/26/08cb9bb5-42ba-46fc-9b4b-2070e9000a4a.jpg?fit=%2C&ssl=1 "[라이프 트렌드&] The world is paying attention to the immunity boosting effect of kimchi… Continuous growth in exports for 6 years")
Kimchi exports continued to grow for 6 years even with Corona 19 last year. The photo shows Yesodam’s giving up kimchi, which received the grand prize at the 2020 Korea Kimchi Fair. [사진 농식품부]
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No matter what anyone says, kimchi is a food representing the Korean people. Kimchi Day on November 22 was established as a legal anniversary from last year for the first time as food. In addition, in 2017,’Kimchi making’, a community food culture, was designated as National Intangible Cultural Property No.133.
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The nutritional value of kimchi and the community culture of kimchi are recognized all over the world, and in 2013,’Kimchi and Kimchi Culture’ was added to the UNESCO Representative List of Intangible Heritage of Humanity. Kimjang was an annual event that was indispensable in the neighborhood and in the house, and Kimchi is still an indispensable side dish at the table and is always with Koreans.
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Ministry of Agriculture and Food, aT, support to vitalize the kimchi industry
– Kimchi has become a major food industry with a market scale of 1.43 trillion won as of 2019 after industrialization. Kimchi exports have also continued to increase since 2015, reaching $144,512,000 last year. In particular, thanks to the new coronavirus infection (Corona 19), exports increased significantly due to increased interest in kimchi’s immunity and enhancing effects, and from the second half of the year, the trade balance turned to a surplus.
Kimchi exports have grown steadily over the past six years. In particular, last year’s performance can be said to be even more valuable because it was achieved despite various difficulties such as Corona 19 and logistics movement restrictions.
Sustainable growth of the kimchi industry through government and industry efforts
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Behind the growth of the kimchi industry, there was a great deal of effort by the government and the industry to promote the value of kimchi at home and abroad. The Ministry of Agriculture, Food and Rural Affairs and aT (Korea Food and Rural Food Distribution Corporation) are continuing efforts to expand kimchi consumption, including support projects such as stabilizing the supply and demand of kimchi raw materials and improving facilities to vitalize the domestic kimchi industry. .
In particular, reflecting the increasing trend of online purchases of food, it held an online discount planning exhibition in connection with Kimchi Day in November of last year, focusing on the companies that won the 2020 Kimchi Competition.
In addition, it is supporting the’autonomous labeling system for the use of domestic kimchi’ to expand the use of domestic kimchi at restaurants serving kimchi. This is a business that deliberates and certifies the use of domestic kimchi at general restaurants or highway rest area restaurants. Through this, restaurants can promote to consumers whether or not they use domestic kimchi.
Various support projects to expand kimchi export
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It also supported the launch of localized products such as’vegan kimchi’ made with salted salt to expand exports of kimchi, and’canned kimchi’ that prevents fermentation expansion during transportation. This is the result of synergies from the efforts of manufacturers to develop products and the government’s support for overseas market development.
In particular, in order to emphasize the effect of improving the immunity of kimchi, which is a marketing point for overseas consumers, the Ministry of Agriculture and Food and aT produced a QR code that provides information on the efficacy of kimchi and promoted it to 15 countries abroad.
In addition to the efficacy of kimchi, various recipes using kimchi are produced and distributed to expand the consumption of kimchi. In addition, to promote the excellence of domestic kimchi, it promoted publicity such as the online kimchi festival.
Ministry of Agriculture and Food registered a trademark as’Shinchi’, kimchi exported to China
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Recently, with regard to the international standard establishment (certified by the International Organization for Standardization (ISO)) of Paocai in Sichuan, China, a controversy arose as the country’s originator of kimchi was reported without distinction from Kimchi of Korea.
The food standards for kimchi were already established by member countries by the International Food Standards Committee (CODEX) in 2001. The ISO document for Pao Chai in Sichuan, China also states that the food standard does not apply to kimchi. In the manufacturing method, pickles in China are clearly different from the’fermentation’ method of traditional Korean foods including kimchi in that vegetables are dried or cooked for storage in the’acetic acid storage’ method and then pickled using vinegar or alcohol with strong sterilizing power. There is.
Kimchi is translated as’Hango Pao Chai’, which means’Korean pickled vegetables’ without a 1:1 corresponding word in Chinese, which can be confused with’Sichuan Pao Chai’, the representative of Pao Chai. Accordingly, the Ministry of Agriculture and Food discovered the name of kimchi exported to China in 2014 as’Shinchi’ and registered it as a trademark in China.
An official from the Ministry of Agriculture, Food and Rural Affairs said, “We plan to continue to provide comprehensive support in accordance with the changes in the market environment of the industry by expanding the kimchi industry promotion business this year, such as expanding support for certification of the self-labeling system for using domestic kimchi.”
JoongAng Ilbo Design = Reporter Song Deoksoon [email protected]
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