[데일리 IT 단신] SKT holds test taker event ‘0 CSAT Festival’ and others

▲ ⓒSK Telecom

◆SKT holds test taker event ‘0 CSAT Festival’

SK Telecom announced on the 14th that it will hold the ‘0 College Scholastic Ability Test Festival’ event, which will provide various benefits for college entrance exam takers.

SK Telecom’s ‘0 (zero)’ is a brand for young customers aged 13 to 34. The event was designed to encourage new beginnings and challenges for young people taking the CSAT.

The ‘0 Starter Pack Event’ is being held for test takers born between 2005 and 2006 who newly signed up or changed devices.

If you select the career path you want on page 0 of T World, you will be entered into a drawing to win 6 prizes including ▲Galaxy Book Pro 360 ▲Stand by Me Go ▲AirPods Max. Among the customers who did not win, the first 5,000 customers will receive a 5,000 won CU mobile gift certificate.

The official online mall T Direct Shop is holding a CSAT special exhibition. Customers born between 2004 and 2006 will receive a Google gift card worth 20,000 won through a drawing if they just apply without making a separate purchase. Additionally, through a joint promotion with Samsung, ‘Buds 3’ will be given away for free when purchasing the latest mobile phone, such as the Galaxy Z Fold 6.

Interpark ticket performance and exhibition discount benefits will also be greatly expanded. Discounts of up to 85% are offered on the musical ‘Tick Tick Boom’, the play ‘Sheer Madness’, and the exhibition ‘Coincidentally Wes Anderson 2’. SK Telecom test takers born between 2005 and 2006 can receive a discount coupon from page 0 of T World and use it on the Interpark Ticket site.

Kim Ji-hyung, head of integrated marketing strategy at SK Telecom, said, “We will continue to strive to provide genuine benefits that will empower young people.”

◆LG Hello Vision conducts media education program ‘Hello Media Camp’

LG Hello Vision conducted the media education program ‘2024 Hello Media Camp’.

55 teenagers from 7 schools in the Incheon region participated in the camp. In the video festival featuring self-created content, videos that captured the stories and concerns of local communities using AI technology were submitted.

There are a total of 7 works submitted, including ▲’Shadow of Perfection’ ▲’Mission Possible’ ▲’Forgotten Voices’ ▲’Harmony’. The LG Hello Vision Award went to Shadow of Perfection, which tells the story of teenagers realizing the importance of happiness in a demanding society, and the Viewers Media Foundation Award went to Mission Possible, which tells the story of career concerns in the AI ​​era.

Youth planned storytelling and produced video content. The youth’s ideas were reflected in everything from filming and video editing to finding filming locations and preparing props. In particular, generative AI was used to creatively express various scenarios, and the completeness of the work was improved with deepfake dysfunction themes and AI music.

At the camp, AI ethics education and a field trip to ‘Museum L’ were also conducted to help respond to the rapidly changing media environment.

Lim Seong-won, managing director of LG Hello Vision’s Public Relations and External Cooperation Center, said, “We will continue to actively support nurturing future video experts in connection with our media industry.”

◆KT Skylife posts ‘Moving Walk Wall Advertisement’ at DMC Station

After being selected as a station name bookkeeping business at Digital Media City Station, KT Skylife is carrying out ‘Moving Walk Wall Advertisement’ as the first project of ‘Skylife Theme Station’.

The plan is to increase brand intimacy through ‘total space marketing’ using the moving walkway space, where people move the most in the station.

Wall advertising will be carried out for approximately six months using both sides of the moving walkway in the digital media city station transfer passage. The advertising image was created with the catchphrase ‘Change Your Home Life’, emphasizing a reasonably priced product that allows you to use TV broadcasts and the Internet for 19,800 won per month.

Choi Young-beom, CEO of KT Skylife, said, “We will continue to carry out marketing campaigns in the future and present reasonably priced products in this era of high inflation.”

◆Kakao Mobility holds technology and vision sharing conference ‘Nemo 2024’

Kakao Mobility invited industry officials and academic experts to the tech conference ‘Nemo 2024’ and shared technological insights.

NEMO is Kakao Mobility’s tech conference that shares mobility-related technology insights and industry vision.

It was held in the form of a ‘Partner Day’ to share opinions with domestic and foreign industry officials and experts based on the autonomous driving and robotics content announced at the Kakao developer conference ‘IfKakao 2024’.

The event began with a welcoming speech by Kakao Mobility CEO Ryu Geung-seon, and a total of 11 sessions were held on two topics: robotics and autonomous driving, which are the core of Kakao Mobility’s future technology.

In the first robotics session, Oh-seong Kwon, head of the robot business TF at Kakao Mobility’s Future Business Department, introduced the robot delivery platform ‘BringOn’ under the theme of ‘digital transformation strategy for space using robots.’ BringOn is an open API platform that connects various service needs and robots.

In the autonomous driving session that followed, Park Il-seok, head of the autonomous driving service and infrastructure team at Kakao Mobility’s Future Business Department, gave a presentation on the topic of ‘Autonomous driving vision and ecosystem.’ We analyzed global trends and shared our future direction along with our self-driving platform verification experience.

CEO Ryu said, “We will continue to introduce innovative future technologies at NEMO and present a new mobility paradigm so that we can establish ourselves as Korea’s best tech conference in name and reality.”

◆NHN Cloud successfully completes ‘Cloud construction cases and AI utilization method seminar’ for securities companies

NHN Cloud announced that it had successfully completed a seminar titled ‘Securities Cloud Construction Cases and AI Utilization Plan’ held by inviting IT managers and staff from securities companies.

The seminar included sessions on ways to use cloud and AI that can be applied in the securities company environment, such as ▲ securities company landing zone design and construction strategy ▲ securities company-specific cloud service ▲ smart work environment configuration in the financial sector.

In the securities company landing zone design and construction strategy session, a landing zone that complies with financial sector regulations and regulations was introduced and best practices were explained. Next, in the securities company-specific cloud service session, securities company-specific cloud services such as high-performance cloud infrastructure and GPUaaS that can accommodate big data of the securities trading system and respond to market prices and trading real-time were introduced. In the session on configuring a smart work environment in the financial sector, response measures through DaaS in response to changes in the network separation environment were explained.

At the seminar, a methodology for maximizing cloud utilization from a financial industry perspective was presented based on actual cases conducted by NHN Cloud. We created a dedicated region in the customer’s data center and linked it with NHN Cloud Service to introduce ‘Region Service’, which allows users to use the latest cloud technology as well as meet financial security guidelines.

In addition, the case of upgrading the existing VDI system used by a financial company to DaaS and converting it to a cloud-based virtual desktop in the form of a monthly subscription was introduced in detail.

Kim Dong-hoon, CEO of NHN Cloud, said, “We will actively support financial industry customers who must consider various compliance, policies, and guidelines to build and operate the optimal cloud.”

◆ADT Caps conducts ‘special test taker escort service’ on the day of the CSAT

SK Shielders ADT Caps implemented a ‘special test taker escort service’ to help test takers quickly and safely enter the room on the day of the college entrance exam.

The special escort service for test takers is an ESG activity that has been voluntarily participated by ADT Caps members since 2000.

The cumulative number of convoys amounts to about 300 people. A security team with extensive escort experience and local dispatchers supported the examinee’s movement to the test site.

ADT Caps deployed security teams and dispatchers with patrol vehicles at major locations such as subway stations and bus stops near the test site from 7 a.m. until 8:10 a.m., the time when entry into the test site was completed. Additionally, first aid experts were deployed on site in case of emergency situations.

Hong Won-pyo, CEO (Vice Chairman) of SK Shielders, said, “We will continue to actively solve problems facing the local community based on our capabilities and continue various ESG activities.”

◆NHN Link sells tickets for ‘Yuuri Arena Live 2025 at Seoul’ at Ticket Link

NHN Link exclusively sells tickets to ‘Yuuri Arena Live 2025 at Seoul’ through the ticket reservation platform Ticket Link.

Japanese singer-songwriter Yuuri will hold a performance at the Case for Dome. This is the second performance in Korea following ‘Yuuri Live in Seoul 2024’. This is the first time in 21 years since Namie Amuro that a Japanese solo singer has entered the Case for Dome.

Yuuri took first place in Billboard Japan’s ‘Japan Songs’ category with his representative song ‘Betelgeuse’. Appeared as a headliner at the domestic J-pop festival ‘Wonderrivet 2024’.

An NHN Link official said, “We ask for your interest in Yuuri’s performance in Korea in May 2025, which will be held at a larger performance hall.”

◆VP “The number of WhoWho user spam reports decreased by 26.4% in the third quarter”

VP, a BC Card subsidiary of KT Group, announced that the number of spam reports from WhoWho application users decreased from 7.71 million in the second quarter to 5.68 million in the third quarter.

VP introduced a dangerous text detection function to the WhoWho app that analyzes the sender’s phone number and Internet address in a complex manner to indicate whether the message is dangerous. Additionally, a service that informs users of the latest spam trends and high-risk numbers in real time has been opened within ‘My KT’.

KT is applying a method of blocking text messages sent from high-risk numbers from the communication network to prevent them from reaching customers.

In order to protect users from increasingly intelligent voice phishing techniques, VP completed the joint development of a ‘voice phishing detection AI agent’ that uses KT’s AI technology to detect voice phishing.

When a user makes a phone call, an AI model analyzes the content of the call and detects and informs in real time whether voice phishing is suspected. In particular, call content is analyzed in real time using on-device AI technology.

The service is currently in beta testing and is expected to be available for free on the WhoWho application within the year.

In addition, KT plans to enhance the service by learning the voices of actual voice phishing criminals based on the ‘real-time call voice phishing detection service’ that has received approval for the ICT regulatory sandbox demonstration special case.

Kim Jin-guk, CEO of VP, said, “Based on AI technology, we will continue to collaborate with KT and strive to block voice phishing and spam, which are becoming increasingly more intelligent.”

◆Microsoft requests research from IDC on ‘AI business opportunities’

To effectively support the AI ​​transformation of all organizations, Microsoft commissioned IDC to conduct a study on ‘The Business Opportunity of AI’.

According to IDC, when organizations invest heavily in AI, they have the potential to significantly improve their return on investment.

Microsoft is using CoPilot tools to transform the work of its customers. In communications, Lumen Technologies saves sales reps an average of 4 hours per week and $50 million per year with CoPilot. In the medical field, doctors at Taiwan’s Chimei Medical Center reduced the time required to write medical records from one hour to 15 minutes, and nurses were able to record patient information in less than five minutes.

IDC’s research showed a turning point where AI is spreading in earnest across industries.

IDC’s research results were consistent with what Microsoft found when introducing AI to companies in various industries. We shared examples of how AI is impacting us through AI customer cases.

IDC announced in a report that ▲productivity improvement is an essential standard ▲companies’ preference for advanced AI solutions ▲value of generative AI ▲greater profits and innovation of AI leaders ▲prospects.

“We are at a tipping point in the development of autonomous agents, moving from basic assistive AI tools that enable simple knowledge discovery and content creation to custom AI that performs complex, multi-step tasks across digital environments,” said Ritu Jyoti, vice president of IDC’s AI and Data Research Group. “We are beginning to evolve into agents,” he said.