[데스크 칼럼] The explanation for a 15-year-old supply app

Comic Yoo Jae-seok can also be in style on YouTube. Well-known actors who seem in his content material say, “After I get up within the morning, I activate the supply app first.” It’s mentioned that every one individuals are alike.

It has been 15 years for the reason that supply utility (app) was launched. Supply apps have modified our every day lives. Eat quite a lot of dishes each time and wherever you need through your smartphone. Lately, competitors between corporations totally free supply has turn into stronger.

The supply app began in 2010 as the thought of ​​Kim Bong-jin, a former photographer. It’s mentioned to have been created with the thought of ​​’placing leaflets and telephone books on smartphones’. It grew explosively because of the coronavirus pandemic, which prevented it from going out.

On the finish of final yr, together with duplicate subscriptions, the variety of home supply app subscribers exceeds 30 million. The working revenue of Baedal Minjok (Woowa Brothers), the main firm within the trade, exceeded 700 billion gained final yr. The pursuit of Coupang Eats in second place, created by the Coupang dinosaur platform, is wild.

Supply apps additionally undergo. Supply apps are in style in step with the mukbang (consuming broadcast) pattern. The abundance of associated content material on broadcasters and YouTube is fueling viewers’ appetites. Viewers fulfill their want with only a few clicks of their fingers.

It can’t be mentioned that supply apps performed a task within the rise in weight problems charges. Even comfort retailer merchandise, which have the benefit of accessibility, may be obtained by supply apps. Shifting much less and consuming an excessive amount of is damaging to your well being. In accordance with the Korea Illness Management and Prevention Company, the common weight problems fee amongst Koreans will rise from 30.9% in 2010 to 37.2% in 2022.

Supply apps additionally play an important position. A consultant instance is jobs. These so-called platform employees embrace supply riders and others. As of the primary half of final yr, it’s estimated that there have been over 400,000 supply employees.

Moreover, for small shops that don’t primarily ship, retailer working prices may be lowered. That’s the reason it is not uncommon to see shops with out tables within the alleys of densely populated neighborhoods.

Supply apps additionally served as a reduction useful resource for self-employed individuals who had a disaster throughout Corona. The supply app trade claims that the profit-enhancing impact for enterprise house owners can also be clear.

The comfort of supply apps prices cash. This led to pure competitors in a capitalist society. On this course of, franchise corporations complain that the supply app firm takes the earnings that needs to be taken by the proprietor of the franchise.

Supply riders and the self-employed alike are nonetheless calling for supply app corporations to decrease their charges.

Because the impression of supply apps on the Korean economic system grew, the federal government started getting ready a successful plan. Robust competitors and coexistence are reverse ideas. It’s a troublesome drawback to unravel.

That is additionally the destiny of platform-based companies. If the market is monopolized or oligopolized, it creates a construction that places stress on each companies and shoppers based mostly on numerous knowledge. This is the reason the utilization fee of public supply apps created by all native governments is low regardless of low taxes.

Frequent financial sense is that robust competitors results in higher client comfort. However, behind the scenes, there’s additionally the struggling of the self-employed. It’s because the supply app enterprise mannequin has each B2C (buyer and supply app) and B2B (supply and self-employed app) options.

As competitors amongst corporations will increase, client assets will enhance. Nevertheless, as this occurs, small enterprise house owners and tax riders can be extra pressured. They could in the future boycott supply apps altogether.

Lately, the German firm, which is the principle shareholder of the No. 1 supply app operator within the home trade, took 400 billion gained, greater than half of its working revenue, as dividends. The Korean chief additionally mentioned that it could change quickly. The bulk shareholder of the second largest operator within the trade is an American firm. The selection is as much as the person.