[단독] 300 million views, 90% of’Criminal Coming’ views are due to tax

– The Korea Tourism Organization said it was confidential for pure advertising expenses excluding the production cost of promotional videos. However, it is known that the Korea Tourism Organization spends the most advertising money on YouTube among government agencies. A YouTube official said, “By adjusting the bid price, it can affect the number of views generated from ads. If the bid price is high, the likelihood of getting views from the ad is higher, but it costs more.”

An official in the MCN (multi-channel network) industry explained, “Because the subscription conversion rate or the ratio of likes and comments to views is significantly lower, it can be seen that the influence of YouTube ads on views was crucial.” In the same context, most of the number of views by country, gender, and subtitle of the Korea Tourism Organization promotional video series were almost the same within the decimal point due to the influence of advertising.

Rep. Kim said, “It is clear that this promotional video of the Korea Tourism Organization is an innovative promotional video that breaks the existing practice, but most of the views of the promotional video are so-called’bubble views’ created by adding advertising costs, He pointed out that the meaning of public relations` will fade.” He said, “I understand that the minimum amount of advertising is inevitable in order to advertise the promotional video, but the Korea Tourism Organization, which cannot disclose the pure advertising cost, makes viewers confused whether this video is trying to promote Korea or the number of views of the promotional video. “There is.”

However, an official from the Korea Tourism Organization said, “When looking at the level of participation of consumers and the achievements of awards at home and abroad, we evaluate it as having achieved the best performance ever among public institution advertising campaigns including the Corporation.” It is analyzed that it has raised the expectation for this.” “The promotional video was also recognized externally, and was awarded the grand prize in the category of’The Best Digital Campaign’ of the Tourism Innovation Award as an excellent example of raising brand awareness through digital marketing at the 2020 Tourism Innovation Summit held in Spain in November.” He added. The Korea Tourism Organization claims that the average duration of viewing is 80%, even though the video is not short of 90 to 120 seconds.

[최예빈 기자 / 박제완 기자]
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