09.11.2021 – 22:04
Tom from beers
Relieve the sales force with digital marketing
Why it pays to market green hop beer
Green hop beer is special. It is brewed from green, undried hops, from fresh cones straight from the vine in the hop garden. This is only possible once a year – between mid-August and mid-September, when the hops are ripe.
But many brewers shy away from marketing such seasonal products in a targeted manner: too costly, too small margins, too many routes for the sales force. It is precisely seasonal products with which smaller breweries can distinguish themselves. They are definitely valued by beer-loving customers, which means that good additional sales and income can be achieved.
Thomas Mayer, known in the brewing scene as Tom von Bieren, came up with the idea of digital field service support. In order to save time and travel costs and to maintain or even intensify relationships with retailers or outlets, especially in times of non-contact, he advises communicating via selected digital channels. Social media, automated e-mail marketing or websites in the form of landing pages support sales and field service in a fast and uncomplicated way.
The structures and systems that interlock in the background are decisive for the successful use of the selected channels. Here Tom von Bieren has come up with a combination with which efficiency and synergy effects can be used quickly and easily. The beer sommelier offers small and medium-sized breweries advice and support in setting up digital field service support.
In the interview, he is happy to explain other aspects of digital field service support for small and medium-sized breweries.
Über Thomas Mayer aka Tom von Bieren
Thomas Mayer, who comes from Hallertau, the world’s largest hop region in the heart of Bavaria, acts as a speaker and beer sommelier under the pseudonym Tom von Bieren. He has participated in numerous international speaker slams and offers lectures on the topic of beer that inspire customers, guests, employees and friends – because beer is joy of life!
As a connoisseur of the beverage scene and longstanding managing director of a beverage distribution company, he advises breweries and the beverage trade on the marketing of their range, especially digital marketing.
He uses the combination of both expertise to curate and publish a beer dictionary.
Kontakt Tom von Bieren Hochstr. 59, 85395 Wolfersdorf [email protected] www.tomvonbieren.de
Weitere Presse-Informationen, Interview-Anfragen, Fotos: Carola Battistini-Goldmund Goldmund Kommunikation Telefon: (030) 25 29 75 15 Mobil: 0171-684 36 23 E-Mail: [email protected]
Weiteres Material zum Download Bild: Thomas Mayer aka Tom~ Bieren_Porträt.jpg
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