Who doesn’t love reading a great infographic? This visual communication tool is usually fun, clear, and easy to read, making it one of the best tools companies have for showcasing themselves. What are the main reasons why a company should integrate infographics into its marketing strategy? Let’s discover them together…
Visual: keep your audience engaged longer!
We are overloaded with information every day. To define a strategic message, you therefore need much more than words.
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Visual content really works because:
- 90% of the information transmitted to the brain is visual;
- Our brain processes visuals 60,000 times faster than text;
- On average, users only see 20% of the text on a web page during a visit.
- Information with images is remembered 65% of the time.
- Infographics are 3x more likely to be shared or liked;
Beyond these basic facts, research has already proven that infographics increase web traffic. Social media posts with images also drive more engagement: +650 % ! And according to marketers, infographics are among the most engaging types of visual content.
Infographics are indeed a great way to convey complex information in a simple and concise way. They allow readers to quickly skim through or skim through content and then decide if they want to read more. That’s why we prefer looking at an infographic rather than reading a long text.
Trend: a fashionable way to communicate
Put away dusty Excel tables, bland charts and endless text. Infographics have become the playground of graphic designers and illustrators, making it an increasingly trendy tool at the forefront of innovation. Beyond simple presentation, images, numbers and words tell stories and become attractive to an audience always eager for storytelling. It’s a great way to convey complex information.
You wish…
… Present the main data of a survey?
…Simplify a complex process and make it easy to remember?
… Raise awareness for a cause close to your heart?
All of this is possible with infographics. Its main role is to enhance seemingly complex or boring information to make it understandable and attractive to your readers.
Encrypted: to better visualize statics
Infographics make numbers easier to look at. If you want your audience to understand certain statistics, a visual communication method is often best:
- 40% of content creators say original visuals drive the most engagement in their marketing efforts.
- 39% of color messages are more likely to be remembered than black and white.
- 50% corresponds to the increase in reading comprehension when reading an infographic.
Many people won’t read huge chunks of text to extract key insights, so making data easily digestible via a visual infographic is just a no-brainer!
Impactful: to improve decision-making
Visuals accelerate the speed at which information is processed: the faster you process information, the faster you can accelerate the Decision process. Again, the mind processes information in the form of images much faster than in the form of words and humans tend to be visual creatures by nature.
If you’re trying to figure out something complicated, infographics help your brain work faster. This, in turn, helps your business communicate its end goal quickly and more effectively.
How to use infographics for business?
You can use infographics to achieve many marketing goals:
- Facilitate faster decision-making;
- Make complex reports more easily understandable;
- Establish thought leadership in your field;
- Quickly share results of in-depth studies;
- Highlight the benefits or features of a product;
- Accurately visualize demographic data;
- Complete a complete sales kit;
- Simplify internal communication.
Infographics are among the best tools a business can use to launch a marketing campaign. Unlike other tools, they are not overly promotional and are highly shareable. While blogging, for example, increases the value of search engine optimization and a white paper builds authority for a brand, infographics grab the attention of a wide audience because they’re easy to read and generally fun.
Of course, part of your content marketing strategy should combine several elements. Think of innovative marketing content that is not necessarily blog posts! Social media posts, white papers, podcasts, infographics… don’t miss out on good leads.
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