▷ Silver for “One Ground”

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Silver for “One Ground”

Brand campaign awarded in the “Best of Content Marketing” competition

Coesfeld, August 2021 –
With “One Ground”, Parador launched an international campaign in October 2020 that linked the brands and product world of the Coesfeld floor manufacturer in a complex manner. To accompany the “One Ground” design edition, consisting of eight different floors, Parador has developed an extensive content marketing campaign that tells the stories behind the floors both offline and online. The campaign has now been awarded “Silver” at the Best of Content Marketing (BCM).

“Silver” in the “Customer Digital Content Platforms” category at BCM – with the renowned award for content marketing, the “One Ground” brand and product campaign has now won another award after the German Brand Award. “We are very proud that we were able to inspire the jury with One Ground and that we were able to successfully assert ourselves in a demanding competition with strong brands and agencies,” says Birgit Kunth, Head of Brand, Marketing and Communication at Parador, happy about the honors.

With “One Ground”, Parador published an international campaign last autumn that linked the floor manufacturer’s brand and product world. The centerpiece is the extensive campaign website www.one-ground.com, on which Parador uses videos, photos and reports to tell the stories of eight places that served as the basis for the flooring collection of the same name.

With around 600 entries, the BCM has been the largest competition for content-driven communication in Europe for years. Since 2003, the Content Marketing Forum has been honoring the best corporate publications – be it print or digital, internal or external. Expert juries with a total of around 200 jurors decide on the awarding of the prizes in the 80 advertised categories. In the “Customer Digital Content Platforms” category, Parador competed against well-known competitors such as Henkel and TÜV SÜD.

About the Parador company

Since it was founded in 1977, Parador GmbH has developed into the leading brand for high-quality products for floor and wall design. The range includes parquet, laminate and elastic floors as well as wall and ceiling panels, which are manufactured at the German headquarters in Coesfeld and at the Austrian production site in Güssing.

Parador has received international awards for its outstanding product design; including the red dot design award, the Interior Innovation Award and the German Design Award.

As a traditional wood processing company, Parador is committed to the responsible use of natural resources and sets ecological standards for materials, production, packaging and logistics.

HIL Limited, a subsidiary of the CK Birla Group, has been a partner in Parador since July 2018. HIL Limited is the leading manufacturer of building materials and components in India.

Press contact:

Parador GmbH I Jutta Wiebe I Millenkamp 7-8 I 48653 Coesfeld I Tel. +49 (0) 2541-736132 I E-Mail: [email protected]

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