30.06.2021 – 04:05
Shaanxi Provincial Department of Culture and Tourism
Xi’an, China (ots/PRNewswire)
The tourism brands’ Going Global “marketing event” Meet Your Shaanxi Dream, Traveling in Shaanxi “ended successfully on June 20th. The event consisted of a six-day stay of online celebrities in Shaanxi and marketing activities conducted overseas via social media for a month, combining sightseeing in Shaanxi with experiencing Shaanxi culture and folk customs. It enabled fans from all over the world to experience the vibrant, powerful culture and tourism of Shaanxi while getting to know the natural landscape, the delicacies and the history of Shaanxi.
Six online influencers from Turkey, Nigeria and South Korea were invited to pay tribute to Shaanxi’s cultural and natural tourist resources such as the Bell Tower, Qinshihuang Emperor’s Mausoleum and Hukou Waterfall in five routes including Shaanxi’s Morning Bell, the trip back to the Great Qin and a visit to Chang’an of the Tang Dynasty.
Additionally, brush calligraphy ran through the online celebrity experience, allowing fans from outside of China to see the charming traditional Chinese culture first hand. By writing with brushes, online celebrities interpreted the profound history and culture embodied in Shaanxi’s cultural tourism brands.
During the event, Shaanxi synchronously presented the exciting “Meet Your Shaanxi Dream, Traveling in Shaanxi” offline activities through photos, videos and fun interaction on overseas social media platforms such as Facebook and Twitter. This event received a total of over 5.3 million views on overseas social media platforms, with relevant videos viewed over 780,000 times, making it an all-round immersive experience for fans around the world.
With the aim of accelerating the pace of Shaanxi’s globalization in the “post-pandemic era”, continuously promoting the international influence of Shaanxi’s cultural tourism brands, and laying a solid foundation for the recovery of Shaanxi’s inbound tourism, This marketing event increased the influence and popularity of Shaanxi’s cultural tourism brands on overseas social media platforms and expanded Shaanxi’s “Circle of Friends” worldwide. It’s a great example of how Chinese tourism is becoming global.
Press contact:
HU Yajing
+86-18322232330
Original content by: Shaanxi Provincial Department of Culture and Tourism, transmitted by news aktuell
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