17.08.2021 – 12:31
Hisense Group
Qingdao, China (ots/PRNewswire)
After a strong first season on the field with the internationally renowned Paris Saint-Germain football club, the leading consumer electronics and home appliance manufacturer Hisense is excited to begin the second year of its global partnership. With a strong line-up of new signings, including Leo Messi, Gianluigi Donnarumma, Sergio Ramos, Georginio Wijnaldum and Achraf Hakimi, and after signing Neymar Jr., Hisense looks forward to strengthening its collaboration with the Paris club.
Candy Pang, GM of Hisense International Marketing Department, said: “We are excited to begin the second year of our partnership with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. After the success of the first year, we will build on our shared values with the club and continue to use the cooperation to give Paris Saint-Germain and its supporters the best possible viewing experience at home. The return of fans to the Parc des Princes and the numerous signings of top players mean that an even more exciting season can be expected
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, commented: “It’s fantastic to see how well the partnership between Hisense and Paris Saint-Germain has developed in its first year. In Hisense’s innovative ‘Details make the difference’ campaign, our players were used in innovative ways to promote their products and branding features. We look forward to expanding the partnership further this year and seeing the new Hisense campaigns. “
In the second year of the partnership, Hisense will bring a wide range of innovative products to the club and will set up a product corner in the Parc des Princes where fans can interact with the products. The brand will continue to use the partnership to promote their innovative technology and bring fans the best viewing experience at home.
The first year of the partnership has helped to tremendously increase sales and brand awareness of the Hisense brand. Hisense’s first campaign with the club earlier this year, “Details make the difference”, at which the player Neymar Jr., Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe were seen, achieved an enormous response via social and digital channels.
Hisense France, a key market for the brand, saw sales increase 101% year over year from the start of the partnership in August 2020 to the end of the season in May 2021. In the first six months of 2021 alone, TV sales rose 100% year-on-year, supported by a six percentage point increase in brand awareness between 2020 and 2021.
Given the club’s worldwide popularity and its large proportion of South American players, the partnership has also resulted in additional sales growth in South America. In Chile, sponsorship increased TV sales by more than 350% year-over-year, while home appliance sales increased 940% year-over-year. Sales in Central America (Panama) grew 249% in the first year of the partnership, from August 2020 to May 2021, with TV sales increasing 499%. In the meantime, Hisense Colombia has established local distribution partners, and Hisense Argentina’s market business has also expanded.
Hisense continues to support major sporting events around the world with its recently announced partnership for the 2022 FIFA World Cup, as well as UEFA EURO 2020 and the UEFA Nations League Finals. The sponsorship underlines the worldwide presence of Hisense, whose products are exported to over 160 countries and regions.
Stay up to date with all the Hisense news on Paris Saint-Germain global.hisense.com.
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Press contact:
Hisense PR Team
Email: [email protected]
Tel: +86-13922322347
Original content by: Hisense Group, transmitted by news aktuell
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