Twitter is experimenting with an interesting feature again. Thanks to a collaboration with Snapchat, in a future update of the platform, you may be able to use the Bitmoji on the social network!
Bitmoji may soon be available on Twitter
Twitter users may soon be able to display Bitmoji characters as their account profile picture.
Application researcher Alessandro Paluzzi shows how Bitmoji integrates with Twitter in the profile picture upload stream.
If before there was no choice but to take a photo directly and upload it from the gallery, there is an “Add Bitmoji” button to connect a Bitmoji account.
It would also link your Twitter profile to Bitmoji owner Snapchat. Essentially, this integration would provide a direct link between your Snapchat profile, where you create your Bitmoji persona, and Twitter, which could be the first time the two platforms have teamed up with a direct integration of this type.
Twitter doesn’t currently have its own native avatar creation feature, and the integration with Bitmoji may indicate that the company doesn’t want to add one just yet.
Snapchat is arguably one of the pioneers in the world of digital personas. The company is making its Bitmoji characters a unique part of the app, which could be a secret weapon for brands today.
Has Bitmoji revolutionized communication?
When emojis were first introduced, it completely changed the way internet users communicated. Instead of sending a written response, all they had to do was send a laughing emoji when they found something funny.
Bitmoji has a pretty similar premise, but allows the user to stamp their identity on every message and adds a visual element to any conversation. Additionally, Bitmojis has made communication between users simultaneously more personal while remaining extremely informal. With a sticker, they convey anything from a serious message to a hilarious reply without having to type anything.
According to recently released data, Bitmoji ranks first in the iTunes App Store in 75 countries and 50 to 100 million Bitmojis have been available since 2017, so it’s no surprise that brands and digital marketers are getting into this relatively new phenomenon.
A new secret weapon to develop your business?
Bitmoji could be your business’s secret weapon today, given that 71% of your internet audience are constantly consuming content. Therefore, to get the most out of it without losing a single penny, you will need to stick to a Snapchat marketing strategy.
Through the “Bitmoji”, this social network has ushered in a whole new way of expressing your brand when you are online and has made it considerably easier to connect with younger generations, especially Generation Z. According to internal data, 82% of Snapchat users are under 34. And chances are you won’t be able to reach that audience in any other medium. Following Snapchat with a primary focus on its animated avatars, on the other hand, is doable.
This also explains why several brands have partnered with Bitmoji to offer a wide range of outfits from which the user can choose. By teaming up with classic and popular brands such as Forever 21 and Steve Madden, users can choose a look that matches their current style, or can use it as an opportunity to shop new outfits and have a idea of what that would look like. Bitmoji has also brought users closer to a luxury lifestyle by giving them access to red carpet looks. So even if you can’t afford designer looks, your Bitmoji can!
Additionally, with integration with most email platforms such as Gmail, businesses have the flexibility to use their Bitmoji brands throughout their email marketing campaigns.
Emoji, stickers, GIFs, etc. that we use on social networks have all gradually but surely changed the face of communication and digital marketing, and forever. But it is clear that Bitmojis have deliberately taken communication to a whole new level. This is an extremely valuable tool for creating a personal relationship with customers that brands should take advantage of!
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