The Newsmax television station saw an increase in audiences after, during the U.S. campaign, it received a pat on the back from President Trump, increasingly with his back to Fox News.
Following the line drawn during Donald Trump’s term, Newsmax stood out, during the presidential campaign, for leaning openly towards the republican side. To the point that it even deserved praise from the defeated president, who urged voters loyal to Fox News (until then the party’s informative reference) to change channels. Judging by the numbers, the appeal seems to have worked: between 4 pm and 8 pm last Friday, Trump’s new favorite television had an average of 700,000 viewers, seven times more than a good day’s audience before the start of the electoral period.
The narrative broadcast by the channel is that the election is not over, Trump is stronger than Biden, and all the rest of the press is wrong. “This is not over yet. Ignore what the popular media is telling you,” said Greg Kelly, pivot of the 7 pm newscast, on Monday, as if in summary of the editorial position of the channel because he shows his face . And he went even further, in saying that Biden would not be president and in questioning why Twitter was signaling Trump’s publications and not those of the Democrat as objectionable – the explanation is public: the first has disclosed “incorrect information “.
The station owner, Christopher Ruddy, a journalist and Donald’s friend, made a similar speech: “Newsmax will accept the results and the Electoral College when they are certified.” Until then, the television station continues to live in a country where Trump can still win the elections he lost and whose defeat refuses to accept.
Owner refuses Trump TV
The approach between Newsmax and Donald Trump may legitimately make one imagine that the channel will be available to the president after he leaves the country. But Ruddy has already warned that “Newsmax will never be Trump TV”. “We have always considered ourselves an independent news agency and we want to continue with this mission”, he clarified.
Still, the station’s strongman does not rule out the prospect of having Donald Trump on the channel and opened the door to an eventual weekly program after January 20, 2021, the end of his term. This is because Trump will remain “a political and media force after leaving the White House” and his presence at the station will consolidate the position of “Newsmax”, whose goal is to become a direct competitor to “Fox News” and overtake rival rival audiences next year, admitted Ruddy in an interview with “Variety”.
The statements come after an investment firm linked to the Republican national committee (“Hicks Equity Partners”) is considering proposing the purchase of “Newsmax”, the Wall Street Journal announced. Ruddy clarified that the channel’s management is not interested in the sale, but confirmed the interest of investors and strategic actors.
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