[경제]Remove the straw, remove the beverage label…

[앵커]

You may have seen milk without a straw or a drink without a label at a grocery store or convenience store these days.

As more and more consumers value the environment, companies are also considering eco-friendly factors when launching products.

Reporter Gye Hoon-hee reports.

[기자]

Last year, 29 letters arrived at the company.

The letter contained over 200 bundles of straws.

It was elementary school students who sent letters.

The handwritten letter that I wrote with a fern hand contained a request not to attach a straw to this company’s milk product.

Afterwards, letters from consumers asking for the environment to remove straws continued.

Eventually, Maeil Dairy began removing one or two straws attached to its products.

[노승수 / 매일유업 홍보팀 부장 : 갑작스럽게 많은 편지가 도착해서 놀랐던 게 사실입니다. 제품에 당장 적용하기는 어려움이 있었거든요. 그럼에도 불구하고 노력하겠다는 내용으로 손편지를 써서 답장을 보내드렸습니다.]

From the product development stage, the voices of consumers asking for environmental consideration are gradually increasing.

In line with this, small changes are blowing in the distribution industry, such as removing straws and removing labels.

The bottled water company also started removing the trademark band that wrapped around the bottle body last year.

The product has been prominently promoted with a larger, darker color label, but it has drastically removed the brand band.

It just removed one label, but it is expected to save about 7,000 tons of plastic when 10 million bottled water is sold per year.

[박 원 / 롯데칠성 주스·생수 담당 매니저 : 라벨은 통상적으로 제품의 특·장점을 표현하는 중요한 수단 중의 하나인데, 지속 가능한 소비를 원하는 소비자들에게는 라벨이 없는 생수가 도리어 메리트가 있을 거라고 생각 하고 제품 개발을 진행했습니다.]

Eco-friendly trends are spreading more and more throughout the distribution industry as changes in consumers’ perceptions of the environment lead to eco-friendly movements of companies.

YTN Kye Hoon-hee[[email protected]]is.

[저작권자(c) YTN & YTN plus 무단전재 및 재배포 금지]

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