Instagram continues to develop Reels ads. The new format is now available worldwide!
New inspiring content from brands and designers
After testing Instagram Reels ads in select countries, Instagram is rolling out this feature worldwide. Instagram first launched Reels ads in India, Brazil, Germany and Australia last April, before expanding to Canada, France, UK and US in late May.
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Ads will help businesses reach a wider audience, allowing Instagramers to discover inspiring new content from brands and creators.
Instagram Reels ads will be displayed in full screen format between individual Reels. As with regular Reels content, these ads will cycle on a loop and can be up to 30 seconds long. This makes it easier for users to comment, like, view, save and share Instagram Reels ads.
Instagram hasn’t shared any official figures on Reels usage, but ex-Instagram-top Facebook designer Adam Mosseri noted that the option is growing “both in terms of number of shares. and use.
Instagram also said that Reels has seen a surge of specific use in India, where TikTok was banned in June of last year. Reels was launched a few days later.
But this is still far behind TikTok, which remains the most downloaded app as of May 2021. Faced with this situation, Facebook will undoubtedly remain focused on promoting the use of Instagram Reels.
With this continued push, it could make Reels a good advertising option for your social media campaigns. But like all social networks, the results and format will likely change over time.
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